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    Retail Brand Manager - Toronto, ON, Canada - Beyond Meat, Inc.

    Beyond Meat, Inc.
    Beyond Meat, Inc. Toronto, ON, Canada

    3 weeks ago

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    Description

    Why do you need an animal to create meat? Why can't you build meat directly from plants? Thus, we make plant-based meats that allow families to eat more, not less, of the traditional dishes theylove while feeling great about the health, sustainability, and animal welfare benefits of plant protein.

    We are looking for a creative-minded, analytical, and strategic Assistant Brand Manager-Canada who can contribute to the category-defining work we do in the pursuit of feeding a better future.

    In this role, you'll help build the annual plan in alignment with overall priorities and global brand guidelines, including working on our new product introductions and the creation and execution of brand campaigns that introduce Beyond Meat to new audiences and inspire action.

    As a pivotal member of the Canada Marketing team, you'll help oversee all creative, media, shopper, and experiential marketing via our Beyond Food Truck sampling activations.

    The ideal candidate must have passion for our mission, recent experience building and developing brands, and a hunger to transform how Canada eats Director of Marketing for Canada, LATAM, and Global Strategies (i.e. Lead comprehensive quarterly category, business and brand deep dives - to better understand market dynamics and inform business issues & opportunities
    Accountable for having a deep understanding of the category and brand's consumer, creating engaging brand experiences and delivering best in class execution
    Develops scalable marketing programs plus turn-key tools that can be leveraged nationally and with retailers, elevating the Beyond brand while driving budget efficiencies, across retail and foodservice
    Creates sell-in materials and toolkits for the cross-functional marketing team, sales organization and distributor partners
    Liaises with HQ teams (media, design, brand, innovation) and key stakeholders including but not limited to Sales and PR to develop best-in-class campaigns
    Lead execution of full paid digital, social and owned (i.e. newsletter) activations including e-comm, website, search and in-store shopper marketing - from briefing to creative asset management to post reporting
    Lead Influencer and Food Truck experiential sampling activations to deliver a consistent, memorable brand experience from product seeding to event set-up
    Support PR & experiential agencies with campaign activations, from briefing to creative development, execution and post reporting
    Support innovation and renovation projects including preparing briefs, conducting market and/or competitive analysis, uncovering relevant consumer insights, and working closely with the innovation value stream leads & PMO on project execution
    Supports the development of product launch campaigns that introduce new retail and/or restaurant innovation. Responsible for staying on strategy, creative development, budgets, and tracking KPIs while identifying and applying key learnings
    Lead category, consumer, and competitive trend analysis
    Analyze past programs across all marketing metrics and make recommendations for immediate and long-term action plans and programs based on key learnings
    Education, Technical Skills, and/or Previous Experience
    ~ Bachelor's Degree in Marketing or related field of study
    ~2+ years related work experience in a related field
    ~Experience in a role supporting marketing, brand management or product management and leading the development of new/existing products or strategies from conception to implementation
    ~ Flexible and demonstrated ability to adapt to change quickly by being forward thinking and role modeling for others to follow
    ~ Consistent record of driving creative development
    ~ Proficient skills using Google and MS Office suite (particularly Sheets/Excel, Docs/Word, and Slides/PowerPoint), Nielsen MarketTrack, and ideally Project Management Software (e.g., Remote role based in Canada, ideally in the Greater Toronto Area where our Marketing and Sales teams are located

    $The starting annual base pay for this role is between CAD $65,000 and $80,000.

    The actual base is dependent upon many factors, such as:
    training, transferableskills, work experience, business needs and market demands.

    Candidates are considered for employment without regard to race, creed, color, national origin, age, sex, religion, ancestry, veteran status, marital status, gender identify, sexual orientation, national origin, liability for military service, or any other characteristic protected by applicable federal, state, or local law.

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