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    Marketing Coordinator ~ Immediate Hire - Edmonton, AB, Canada - 952637-4

    952637-4
    952637-4 Edmonton, AB, Canada

    1 week ago

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    Description
    CARING. For employees, partners and community.

    We work with great people and expect a lot from themWe are one of Western Canada's largest window and door manufacturers servicing consumers, contractors and retailers.

    Established in 1988 and headquartered in Edmonton, Alberta, its not just Durabuilt's innovative manufacturing and design that places us on the list of Canada's Best Managed Companies - it's also our people.

    Objective of this positionReporting to the Marketing Manager, the Marketing Specialist will work with the internal marketing team and be responsible for the development and execution of the marketing strategy for the company overall.

    You are a strategic, creative, and agile individual who is willing to go the extra mile to get the job done.

    You are passionate about both B2B, B2C, and Product Marketing and you have an advanced understanding of brand.
    Primary responsibilities are to manage the marketing efforts for specific projects, to develop/execute all brand-related work; and work closely with various suppliers (i.e. freelancers, agencies, printers, media, etc.).The individual will implement effective tactics to support the business goals of our four customer segments - Dealers, Builders, Commercial, and Homeowners.

    Focus on work such as product branding, brochure/collateral development, showroom conceptualization and execution, vehicle decals and building signage, video storyboarding, product displays, website, strategy, and brand refinement.

    AccountabilitiesWith an emphasis on marketing objectives and deep knowledge of the business, the responsibilities for Marketing Specialist include, but are not limited to:
    Marketing Plan Development

    • Contribute to the overall development of the strategic marketing plan under the leadership of the Marketing Manager.
    • Strategize marketing tactics to support our four main customer groups and their subgroups, unique product lines, and brand value/story.
    • Develop marketing campaigns and ensure quality control and project adherence to overall business objectives.
    • Work directly with Salespeople and leaders in driving marketing activities for select customer groups.
    • Work collaboratively on interdepartmental teams to develop and address business objectives and specific projects/issues.
    • Build and sustain relationships with all stakeholders, including third-party providers such as agencies, freelancers, media buyers, and merchandise providers.
    • Monitor competition and their strategiesResults Driven Performance
    • Execute brand-related marketing projects that support our four main consumer groups.
    • Oversee CRM activities.
    • Oversee website content updates in Content Management System (e.g., Web Flow)
    • Plan and execute branding tactics, including but not limited to showrooms, tradeshows, truck decals, building signage, product displays, literature and collateral, website, lead management, campaigns, advertisements, etc.
    • Analyze projects after execution to determine successes and areas of improvement.
    • Build and sustain relationships with all stakeholders, including third-party providers such asagencies, freelancers, media buyers, and merchandise providers.
    • Monitor competitors and their strategiesPartner with Sales Team & Third Parties
    • Build and sustain relationships with all stakeholders, including third-party providers such asagencies, freelancers, media buyers, and merchandise providers.
    • Nurture relationships through professional, promotional, and social interaction aligned with thecorporate culture of being innovative, driven, caring, and showing ownership.
    • Flexibility to work as per business requirementsExperience/Capabilities
    • 5+ years of marketing experience with an Undergraduate degree
    • Experience with CRM systems and CMS (e.g. WordPress, Web Flow, Salesforce)
    • Experience in B2B Branding is preferred.
    • Event coordination experience is an asset.

    We embrace diversity and offer equal opportunities to all qualified applicants regardless of origin, culture, ethnicity, age, ability, gender identity, sexual orientation, or faith.

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