Jobs

    Revenue Marketing, Multiple Roles - Canada - Shopify

    Shopify
    Shopify Canada

    3 weeks ago

    Shopify background
    Full time
    Description

    About the role

    We are hiring for multiple roles across a variety of teams within Revenue Marketing. These teams drive revenue by turning products into cohesive solutions, narratives, stories, offers and messaging for marketing and sales channels. These roles include but are not limited to Revenue Marketing Leads, Event Marketing Managers, Industry Marketers, and Partner Marketing Managers

    *We are currently seeking candidates to join multiple Revenue Marketing Teams within the Revenue team at Shopify. If any of the qualifications listed align with your skills and experience, we highly encourage you to apply.

    You'll get to do things like:

    Revenue:

    • Develop the product narrative and positioning that differentiates Shopify's product strategy, products and features by understanding merchant needs, product roadmap, market trends.
    • Develop the solution narratives and positioning that differentiates Shopify's upmarket strategy, products and features by understanding merchant needs, product roadmap, market trends across the holistic Shopify platform
    • Own the end-to-end GTM strategy to enable successful product launches and growth campaigns by working cross functionally with Product Management, UX, Engineering, Marketing, PR, Support, Data, Revenue Operations and Sales
    • Create and execute strategies to drive product growth through all stages of the merchant adoption funnel from awareness, adoption, through to advocacy
    • Craft and implement holistic enablement strategies and tools to drive commercial and partner organizations and outcomes
    • Own the annual planning of objectives, priorities, targets and budget, providing insightful summaries on how we're tracking against those annual plans and shipping creative and timely plans to close the gaps
    • Forge high utility relationships with the sales organization, maintaining a two-way partnership designed to share insights, level up sales conversations, and create best in class enablement

    Industry Marketer:

    • Build an industry marketing strategy in collaboration with our sales and industry leadership to drive pipeline and closed deals
    • Position and package Shopify's solutions for vertical-specific use cases
    • Lead account-based marketing campaigns targeting enterprise accounts within your vertical
    • Develop vertical-specific sales collateral, assets, and deal approaches in partnership with sales
    • Run vertical-specific field marketing campaigns across hosted events, conferences, VIP experiences, and trade shows
    • Identify key industry influencers, publications, and analysts to support marketing activity

    Events:

    • Lead retail growth campaigns targeting segments and verticals with strong product market fit, optimizing and iterating throughout to maximize impact
    • Collaborate with cross functional stakeholders and leadership to set goals, develop event strategies, execute those plans and then evaluate performance to drive improvement over time
    • Build and manage event campaign program scopes of work, resources, budget, contracts, and timelines

    Qualifications

    • Minimum of 6 + years experience in a revenue driven marketing organization, product marketing, events.
    • A strong understanding of marketing B2B and B2B2C SaaS products
    • Experience driving global business, product, and product marketing strategy
    • Experience with go-to-market and journey optimization
    • Experience with a growth company or growth business unit
    • A strong interest in becoming a retail expert, and a passion for the latest technologies
    • Experience using data/analytics to measure the impact of your work in the context of the business priorities
    • The ability to thrive in chaos and think quickly on your feet
    • Excellent communication and organizational skills with great attention to detail
    • A resourceful attitude and strong influencing skills, you'll be working with a lot of different teams across Shopify and external partners
    • Experience of working closely with commercial teams (sales, demand generation and business development)

    All your information will be kept confidential according to EEO guidelines.

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