Local Marketing Manager - Burnaby, Canada - Specsavers

Description

Salary: $80,000 – $100,000
Actual compensation within the range will be based on experience

We also offer quarterly variable compensation package (bonus) + benefits

About Specsavers

Welcome to Specsavers – where we're not just about eyewear and eyecare, we're a purpose-driven organization committed to changing lives through better sight. As a certified Great Place to Work, we take pride in our optometrist-owned and -led business model, providing quality eyecare and affordable eyewear to Canadians across the country.

Our journey began 40 years ago in the UK, with visionary optometrists Doug and Mary Perkins. Today, we support over 2,600 healthcare businesses spanning 11 countries in our network, passionately caring for more than 42 million patients and customers worldwide.

At Specsavers, we believe that access to quality eyecare should be a right, not a luxury. That's why we go above and beyond to transform the eyecare experience in Canada. With our advanced clinical equipment and an extensive range of affordable and high-quality eyewear, we're here to make a real difference in the lives of our customers.

But that's not all – we're also dedicated to fostering a positive, inclusive, and supportive work culture. We strive to create an environment where our partners thrive while benefiting from the collective support and resources of our dedicated teams.

If you're passionate about making a difference, providing incredible care, and being part of a values and purpose-driven organization, join us on our journey to revolutionize the way Canadians experience eyecare. Together, we can change lives through better sight.

What You'll Do

Purpose of the role

To drive local marketing volume initiatives for all Specsavers stores across Canada, from the initial launch phase to ongoing volume-driving campaigns throughout the year.

Key Responsibilities

• Project manage the planning and execution of effective local marketing initiatives such as new store launches, partner engagement activations, and local volume campaigns to drive qualified traffic to new and existing stores.
• Work in collaboration with Operations, Marketing and Agencies to deliver effective and innovative local/regional marketing plans to drive volume and sales.
• Coordinate the development of store and mall marketing collateral, local media requests, sponsorship opportunities, and bespoke local marketing campaigns in line with brand guidelines, ensuring total customer & store needs are communicated effectively.
• Collaborates with Operations, National & Local Marketing teams to ensure regional/local plans complement the national strategy and maximize short-term opportunities for growth via week-by-week analysis and optimization.
• As part of the wider marketing team, act as guardian of the Specsavers brand ensuring the development of clear and consistent customer messages. Review localized communication materials as required and as appropriate.
• Monitor competitor activity and analyse campaign performance against business targets to identify opportunities and trends to boost store traffic, bookings and activations.
• Address marketing related store communications and requests, including all relevant information to and from stores, partners, and other stakeholders. Act as a liaison between store partners, regional managers, and marketing ensuring store feedback is heard, marketing questions are addressed, and local marketing plans are built and delivered based on local insights.
• Deliver excellent partner service by engaging and responding to store's inquiries on a timely and effective matter, with a special focus on new store launches, local volume driving opportunities, store relocations and response to competitor threats,
• Oversee store-originated swag and print orders ensuring they are delivered on time and on budget to support store/mall activities and marketing campaigns.
• Coordinate the creation and maintenance of a toolbox of standard marketing assets, collaterals, and guidelines to support the store marketing program. Identify opportunities for partners and store managers to self-serve where they can.
• Consolidate monthly invoices ensuing spends are cost-effective and within budget.
• Budget ensuring spends are cost-effective and within forecasts.
• When required, attend store visits and partner meetings, and action outcomes to implement agreed plans.

What We're Looking For

• Over 5 years experience in Marketing within a retail or agency environment
• Bachelor's Degree in Marketing Communications or Business
• Strong project management and ability to manage a large workload and priorities
• Strong brief writer with strong creative judgement
• Strong stakeholder, customer service, and relationship management skills
• Demonstrates empathy, is a team-player and driven by great engagement
• Critical and creative thinking, solution oriented
• Ability to work in a fast-paced & changing environment. Multitasker with a flexible / can-do approach
• Excellent written and verbal communication
• Effective influencing skills
• Some ability to travel to the stores in the territory (including overnight stays)

Our Fellow 'Speccies' Enjoy

• Generous vacation allotment and 1 paid volunteer day
• 1 extra paid day off and an eyecare voucher on your birthday
• RRSP matching
• Quarterly performance bonus
• Healthcare spending account
• Health and dental benefits effective on your first day
• Team and company social events

Our Values

• Collaborative: We work together as one Specsavers to deliver our purpose
• Curious: We question, explore, and seek out diverse perspectives to develop our knowledge and understanding
• Courageous: We challenge the status quo, we experiment with good ideas, and we are brave, bold, and fast in our decision making
• Compassionate: We care, support, and help each other
• Commercial: We treat money wisely and make decisions that are good for our customers, our partners, our people, and good for the long term

We hope that in applying with us, you value these things as well

Our Hybrid Work Model

Be part of the dynamic culture Our workplace thrives on a hybrid model, combining in-office collaboration and flexibility. Join us in office, three days a week to contribute, connect, and excel in our vibrant environment.

Equal Opportunity Employer

At Specsavers, we are committed to fostering a diverse and inclusive workplace. We believe that a diverse team enriches our work environment and enables us to achieve our goals. We are an equal opportunity employer and encourage candidates of all backgrounds and abilities to apply. If you believe you can contribute to our mission and vision, we welcome your application, even if you don't meet every qualification listed. We value the unique skills and perspectives each individual brings to our team.