Marketing Manager - Pointe-Claire, Canada - Sleep Country

Sleep Country Pointe-Claire, Canada

Found in: Talent CA C2 - 5 days ago

Full time

Description

Job Description

Collaborate with our strategic partners to create and execute unique marketing plans across multiple media channels to support our business needs and objectives

Lead projects and participate in the development of campaigns that provide new reasons to buy and that create meaningful connections with consumers and build brand loyalty

Make proactive recommendations for new initiatives that will help promote sleep wellness and establish our sleep expertise and credibility

Ensure that marketing campaigns are delivered effectively and efficiently, on time and on budget, while aligning creative direction with the company's strategic objectives

Manage multiple projects and campaigns simultaneously, while supporting numerous cross-functional initiatives

Implement and execute strategic marketing plans for Sleep Country/Dormez-vous and, eventually, for other Sleep Country/Dormez-vous affiliated brands in the Quebec market

Measure post-campaign results and develop recommendations to improve and advance future initiatives through analysis of quarterly brand health results and market trends

Collaborate with diverse teams of professionals (advertising agencies, consultants, media teams, sales teams, etc.) to deploy marketing initiatives that will drive traffic and sales in our stores and on our online platforms

Maintain, due to the complex nature of the multi-channel media flow, a constant watch to ensure that all campaign elements are of high quality and delivered on time

Qualifications

University degree in communications, marketing, e-commerce or other related discipline

5 to 8 years' experience in marketing, in a 360 agency, or in retail

Proven experience in organizing and managing multi-channel campaigns, promoting products or services and executing marketing strategies

Excellent project management and marketing strategy skills

Analytical skills to identify the causes of a problem, propose and develop a solution, then implement it effectively, while anticipating potential problems and taking proactive measures to mitigate its impact

Developed interpersonal and communication skills to work on complex projects in collaboration with team members, agencies and other partners, as well as to motivate direct collaborators

Ability to express opinions and back them up with facts

Proficiency in the Office suite

Detail-oriented, highly organized and able to prioritize multiple projects in a fast-paced environment with changing priorities and strict deadlines

Be a team player with the ability to influence, build relationships and collaborate with internal and external stakeholders to achieve alignment

Comfortable with current marketing, social and digital trends

Bilingual in French and English, both written and spoken

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