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    Marketing Manager - Ottawa, ON, Canada - Green Key Global

    Green Key Global
    Green Key Global Ottawa, ON, Canada

    1 week ago

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    Description

    Green Key Global is a leading international environmental certification body that offers standardized programs and resources, designed specifically for the hotel and meetings industries.

    Affordable programs, including the Green Key Eco-Rating and the Green Key Meetings Programs, help our members leverage organizational corporate social responsibility activities and support sustainable initiatives across their properties and brands to benefit the environment and improve fiscal performance and community relations.

    With over 20 participating countries and a notable mix of branded and independent members, Green Key Global is truly the hotel and lodging industry's sustainable certification program of choice.


    Green Key Global is jointly owned and operated by the American Hotel & Lodging Association (US) and the Hotel Association of Canada (HAC), who have recently unified to deliver a singular solution for hotel sustainability certification in North America.

    Reporting to the Managing Director, Green Key Global, the Marketing Director is a critical role in the organization, responsible for defining and delivering upon the North American marketing strategy.


    In this role you'll be responsible for the development of the strategic marketing plan, program branding and oversight efforts, and for providing support to business development efforts through the development of sales and member collateral.

    In addition, you'll seek to develop and manage new strategic industry partnerships that will augment marketing efforts, prepare, and present conference material when needed, and contribute to quarterly board meetings.


    As part of the senior leadership team, you'll have the opportunity to contribute to the strategic evolution of the business, ensuring that sustainability trends are well incorporated into our product and market strategy, that member experience is optimized and that program enhancements are incorporated into the member journey.

    Marketing Communications Strategy

    Create a balanced and insight-driven plan that leverages GKG channels (website, email, social media) and external channels (SEOs, industry events, trade publications, trade press) to maximize program visibility and value.

    Refine the member lifecycle communication plan to drive acquisition, engagement (through the certification cycle) and member retention.

    Leverage sustainability industry trends and GKG data (analysis required) to deliver and execute a sustainability content strategy to solidify our position as an expert in the hospitality sustainability sector.

    Prepare presentations and other content for speaking engagements, including but not limited to conference podium opportunities, podcasts, trade press interviews, and others.

    Instill an analytical framework and measurement plan to assess the performance of marketing initiatives, extrapolate insights and inform future initiatives.

    Secure, negotiate and manage engagements with marketing agencies, when required.

    Develop and execute a strategy for all GKG communications channels, ensuring that the role of each channel is well articulated, and that associated content is developed to maximize its impact on member value.

    Lead a revamp of Green Key Global's website.
    Develop and manage the site's ad content calendar.
    Support the sales and account management team by creating material for tradeshows, developing toolkits and creating partner collateral.
    Refine program marketing collateral to enable members to effectively promote their program certification.
    Contribute to the development of sales operations resources such as account plans and SLAs.
    Brand Development and Management
    Develop the brand proposition and ensure that it's represented across all communications.
    Develop/refine existing brand standards, including voice, brand guidelines and creative guidelines.
    A strategic and hands-on marketing leader with a minimum of 10 years of progressive experience in generalist roles.
    Experience developing and executing marketing and communications strategies at both a corporate and individual product/service level.
    Experience building and nurturing strategic industry partnerships.
    Experience managing a broad range of channels, including digital and traditional, with a highly analytical approach to measurement.
    the ability to craft compelling and creative content.


    Assets:
    Experience developing marketing and communication strategies and material through a sustainability lens.
    Bilingualism (English and French).
    We celebrate diversity and are committed to creating an inclusive environment for all employees.

    We respect the dignity and independence of people with disabilities and provide accommodation and support to persons with disabilities throughout the recruitment and selection process.

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