Product Marketing Manager, Growth - Toronto, Canada - Homebase

Homebase

Verified Company

Toronto, Canada

5 days ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Hi, Future Homie

As a Homie, you'll be part of an
_unstoppable_ team that puts customers first, embraces each day with excitement, and strives for excellence in everything you do.

We're revolutionizing the way small businesses manage their teams and grow their business.

What this means for you is a shared passion for innovation and making a difference for the people we serve.

So what do you say, will you join us on our mission to empower small businesses?

As a Homie, you will make an impact by
Building the first impression that our customers have of Homebase.

Reporting to the Lead of Product Marketing, this role will partner with our Growth team that is responsible for driving several top-of-funnel channels such as organic, paid, website & conversion, and lifecycle marketing.

You'll own product positioning to drive customers through the signup experience and guide them to activate on the app.

Just as important, you will drive integrated marketing moments at least twice a year, to ensure the product narrative is echoing strongly with our customers.

You will champion this moment for Homebase by working across all orgs - growth, product, marketing, support, and sales teams to create a compelling product story for small businesses in America.

You will play a key role in refining our messaging and communication strategy. Ultimately, you will be the voice of the customer.

You are equal parts outcome-focused, analytical, creative, and get things done. You are obsessed with delivering the right message to the right customer at the right moment.

You are someone who loves to solve problems and help small businesses discover products that will make their work and lives better.

Responsibilities

Work deeply with Product and Marketing teams to build the right experiences to acquire different customer segments
Partner closely with teams who work on the early lifecycle of the customer to get customers to start using Homebase
Spearhead our biggest marketing moments through integrated campaigns 2x / year and help create this muscle for Homebase
Work closely with the Brand Design team to translate our (new) brand and messaging across marketing channels & touchpoints
Build, validate, and improve product messaging, case studies, and proofpoints in service of marketing campaigns while bringing insights from the competitive landscape
Build scalable, repeatable GTM motions for partner services or experiences

As a Homie, you are a bar raiser, which means you come with

46 years of experience in SaaS marketing and 13 years in product marketing or relevant role
Strengths lie in crafting a compelling, articulate, and differentiated message; content or communications experience a plus
Experience doing qualitative and quantitative customer and market research, defining and acting on segmentation
Executive communication skills: synthesizing complex problems and convincing people of your point of view
Must be excellent at written communication, copywriting, and creative development
Deep customer empathy; SMB experience or marketing for SMBs experience a plus
Experience working closely with and influencing product and marketing teams
Excellent project management skills and experience building gotomarket plans
Analytical mindset and comfort using data to diagnose and inform choices
Thrive in a startup environment: ability to prioritize, adapt, test, and learn
Be curious, detailoriented, and a problemsolver
Ability to work well crossfunctionally

What We Offer

Stock Options
Everyone is an Owner
Competitive group health benefits coverage for you and your eligible dependents
Group Investments, TFSA as well as an RRSP plan which offers a 4% company match
Employer supplemented Medical, Dental, and Vision Insurance Plans
Companypaid holidays and 20 days accrued PTO per year
Continued learning and development stipend
Paid parental leave after 1year of service
Topoftheline equipment and stipend for workspace setup
Work from home days, Monday, Thursday, & Friday
Meals provided at our vibrant workspaces
Team offsites and monthly opportunities to engage with fellow Homies

What to Expect During the Interview Process

Meet the Talent Acquisition team
Meet the Hiring Manager, A. Tipnis
Meet with a Product Marketing Manager
Meet a member of the Growth team, Kyle G.
Participate in a Portfolio Presentation
Meet the CMO, Candy L.
Professional Reference Checks
Background Check + Offer Stage Welcome to the team, Homie

Diversity, Equity, and Inclusion at Homebase

At Homebase, we take pride in fostering a welcoming space where every Homie of every gender, age, orientation, culture, and walk of life can be their full selves.

Diverse perspectives empower us to build the best-in-class platform for small businesses and hourly shift workers. We recognize that experience comes in many forms, so if you think you're close to what we're loo