Product Marketing Manager - Toronto, Canada - Thomson Reuters

Thomson Reuters

Verified Company

Toronto, Canada

3 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Product Marketing Manager

Role Summary:

We are looking for a
Product Marketing Manager for the Corporates Outbound Product Marketing team to drive execution and management of product marketing and product launch activities for the Corporates Legal solution portfolio.

You will manage and own a wide range of essential product marketing activities necessary to increase product awareness and usage, enable sales channels, launch products, and drive retention.

About the Role
In this opportunity as
Product Marketing Manager, you will:

Lead the development and execution of cross-functional go-to-market launch plans, including tracking the status of deliverables against plan.
Deliver and support development of highimpact product marketing activities to generate product awareness, customer usage and retention, market leadership, and enable new sales and upselling/crossselling for the Corporates Legal solution portfolio.
Work closely with internal and external teams including advisory and technology partners, our partner and alliances teams, channel enablement, inbound product marketing, product management, sales, campaign planning, and our content center of excellence to develop and execute product marketing programs and initiatives.
Reporting to key stakeholders on program status and activities.
Develop positioning and marketfacing messaging that reflects keen awareness of customer needs and promotes our Legal technology products and Legal research products in the Corporates market.
Ensure messaging consistency when communicating solutionspecific value propositions to the market and internal/external teams and develop materials/tools that support the channels/segments in meeting their pipeline, sales and revenue goals.
Present as a thought leader and educator at events, conferences, and webinars to internal and external audiences.
Develop highimpact/quality marketing materials such as sell sheets, web pages, videos, battlecards, pitch decks, and case studies for assigned Corporates Legal portfolio solutions.
Coordinate with other Thomson Reuters divisions and teams on select adhoc projects.

About You
You're a fit for the role of
Product Marketing Manager, if your background includes:

B2B and B2C product marketing experience
Bachelors (or equivalent) required with a concentration in Product Marketing/Marketing, or business, or legal strongly preferred
Currently work in, or strong familiarity with technology and research tools for inhouse counsel or corporations
Experience building gotomarket strategies across segments, regions, and with partners
Demonstrated ability to lead and influence actions toward set goals in highly matrixed organization and in crossfunctional settings
Creative thinker with tactical knowhow and ability to prioritize and lead large scale projects in a matrixed environment
Excellent verbal and written communication skills
Data driven decisionmaker
Track record of impactful and engagementgenerating product marketing programs and campaigns
A desire to be part of a highly collaborative, fun, and focused team
You continuously look for learning opportunities

What's in it For You?
You will join our inclusive culture of world-class talent, where we are committed to your personal and professional growth through:

Hybrid Work Model: We've adopted a flexible hybrid working environment for our office-based roles while delivering a seamless experience that is digitally and physically connected

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Wellbeing: Comprehensive benefit plans; flexible and supportive benefits for work-life balance: flexible vacation, two company-wide Mental Health Days Off; work from another location for up to a total of 8 weeks in a year, 4 of those weeks can be out of the country and the remaining in the country, Headspace app subscription; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing.
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Culture: Globally recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more.
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Learning & Development: LinkedIn Learning access; internal Talent Marketplace with opportunities to work on projects cross-company; Ten Thousand Coffees Thomson Reuters café networking.
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Social Impact: Eight employee-driven Business Resource Groups; two paid volunteer days annually; Environmental, Social and Governance (ESG) initiatives for local and global impact.
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Purpose Driven Work:We have a superpower that we've never talked about with as much pride as we should - we are one of the only companies on the planet that helps its customers pursue justice, truth and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over th