Marketing Manager @ Good Co Bars - Vancouver, Canada - This Is Blueprint

This Is Blueprint

Verified Company

Vancouver, Canada

1 week ago

Posted by:

Sophia Lee

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Description

You're an experienced marketing generalist with proven leadership experience and an array of tools in your kit. We're an established hospitality brand with deep local roots... and big plans Join a team that knows how to get things done, but doesn't take itself too seriously. Come and Keep Good Company with Good Co Bars & This is Blueprint

POSITION OVERVIEW

SUPERVISORY RESPONSIBILITY

The Marketing Manager is directly responsible for leading and mentoring the bar group Marketing team, including freelance resources as required, and will work closely with enterprise marketing resources including content creators.

ESSENTIAL FUNCTIONS
In collaboration with the client group (Principal, operational leadership), services brand by creating and executing marketing campaigns with an emphasis on digital platforms and including print, poster and media buys

Manages Bar Group marketing function, with direct responsibility for hiring, training, work allocation, and ongoing performance management and development

Establishes and manages marketing budgets for each project, in conjunction with operational and accounting partners - includes social media and traditional ad spends, third parties including influencers

Generates content or directs the development of visual content through internal and external partners (images, video, animation and print materials)

Communicates proactively with key stakeholders including clients, project coordinators and ownership, as well as external partners

Manages marketing strategy through partnership and continuous communication with event support groups including: design & content creation, marketing coordinator, operations and accounting

REQUIRED SKILLS & EXPERIENCE

At least five years' experience within media marketing and communications, with at least

two years of experience at a leadership level

Diploma or degree in marketing, communications, or fine arts, or equivalent professional experience

Excellent written and verbal communication skills, strong attention to detail and comfort with copywriting for broad distribution

Works collaboratively, manages priorities and adapts with agility, approaches work with a positive, solution-oriented focus

Leads from a coaching mindset, modelling accountability and continuous improvement

Familiar with digital and four-walls marketing methodologies, analytics and CRM practices

Demonstrable ability in developing and nurturing partnerships at all levels

Demonstrable commitment to continuous improvement and managing change from a place of positivity and support

Technical knowledge:
CRM platform knowledge, comfortable with social media marketing toolsets, G Suite for Business, MS Office, and database / mailout platforms (eg MailChimp or other)

PREFERRED SKILLS & EXPERIENCE

Familiarity / exposure to Adobe Creative Suite (especially Photoshop, AfterEffects and Premiere) an asset