Web Content and Data Specialiste H/F - Halifax, NS, Canada - Prosci Inc.

Prosci Inc. Halifax, NS, Canada

1 week ago

Description

Are you ready to take the helm as the Senior Specialist, Performance Marketing at Prosci? We're seeking a dynamic individual to spearhead our performance marketing efforts, charting the course for growth, engagement, and revenue within the B2B sector.

As the initial member of our performance marketing team, you'll have the exciting task of laying down the groundwork for success.

You'll have the autonomy to establish best practices, collaborate with colleagues across our markets, and utilize your expertise to craft strategies that will drive our company to new heights.

This role can be worked remotely from the US or Canada.

Establish and execute innovative performance marketing strategies to drive customer acquisition, retention and revenue growth within the B2B space.

Develop and implement best practices for performance marketing including campaign planning, execution, optimization and measurement.
Manage the working relationship with current agencies and help define the right path forward.

Serve as the subject matter expert on performance marketing, staying abreast of industry trends, emerging technologies, and best practices to inform strategy development and execution.

Leverage data-driven insights to continuously optimize campaigns, targeting and channel performance, ensuring maximum ROI and efficiency.

Own the planning, execution and analysis of multi-channel campaigns across paid search, display advertising, social media, email marketing and more.

Monitor and report on key performance metrics, providing actionable insights and recommendations for continuous improvement.
Technical/Functional Skills

Strong proficiency in marketing automation tools, specifically HubSpot and in managing paid media platforms such as Google Ads, LinkedIn Ads and other relevant digital advertising channels.

Strong analytical skills with the ability to derive insights from data and translate them into actionable strategies.
Data analysis, proficiency with business intelligence tools like Looker, Tableau, Power BI.
7+ years of experience in performance marketing with a focus on B2B marketing and global campaign oversight.
~ Proven track record of success in developing and executing performance marketing strategies to drive business results.
~ Ability to collaborate with other departments within marketing (content, web, data, analytics)

Bachelor's degree in Marketing, Business or related field
Spanish, Portuguese, French, German speaking a plus

Work Location:
Remote within US or Canada

Base Compensation:

For Canada $84,000 - $105,000 is the projected range of annual base salary for this role depending on the candidate's overall qualifications and experience.

Our global team is rich in experiences and passion for helping our clients create change success.

We offer a motivating total compensation package, inclusive of our Prosci Bonus Incentive Program and comprehensive wellness benefits, including generous paid time off, holidays and volunteer time, medical, dental, vision, long-term and short-term disability programs, life insurance, a 401k matching program, LinkedIn Learning access, and multiple employee-led interest and resource groups.

Prosci is an equal opportunity employer that is committed to inclusion and diversity.

Employment opportunities at Prosci are available to all applicants, without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, age, disability, veteran status, or any other legally protected characteristics.

If you require assistance due to a disability applying for open positions, please submit a request to:
.Prosci combines scientific research with the people side of change to deliver results-focused solutions that enable clients to achieve change outcomes and grow organizational change capability. To date, Prosci has certified over 100,000 change management practitioners worldwide.

The company is headquartered in Fort Collins, Colorado, with offices in Australia, Brazil, Canada, Chile, Colombia, Europe, Mexico and Spain, plus more than 30 certified Prosci Partners around the globe.

Prosci is continually expanding directly and through its global partner network to ensure change success for clients no matter where they are located.

Check out our website for more about our team and approach:
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