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Field Marketing Manager
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Marketing Manager
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Sr. Local Marketing Manager - Hamilton, ON, Canada - Allergan
Description
Company Description
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at . Follow @abbvie on Twitter , Facebook , Instagram , YouTube and LinkedIn .
Job Description
Job Weighting% Main Responsibilities
30% Regional Marketing Planning
30% Regional Activity Management
20% Professional Relationship
20% Cost Control & Monitoring
Major Responsibilities/Activities:
Regional Marketing Planning
· Work closely with regional sales managers to provide assistance, gather customer needs, market trends and competitive information
· Assist to create and develop national marketing programs and tools that are targeted and make sure the implementation in local to the achievement of local sales and margin goals
· Support the development of regional marketing planning including program and materials, evaluate its effectiveness
· Support the preparation realistic & achievable objectives, strategies and tactics for local business development
Regional Activity Management
· Assistant with central Product Manager to implement and develop regional activities in terms of the brand strategies based on market size, opportunities and competition shares in the industry
· Support the regional implementation of the product promotion and growth initiative activities
· Provide support to submit reimbursement information and positioning based on strategic goals of the products for respective region
· Coordinate with local sales team for any update to align product strategies
· Provide training support to regional sales force on product knowledge and market intelligence
Professional Relationship
· Identify the opinion leaders in the respective region
· Establish and keep professional relationship with local KOLs
· Provide the sufficient support to local KOLs for regional marketing activities
Cost Control & Monitoring
· Input to regional financial planning related to product launch, customer satisfaction, scientific leadership and new business in respective region
· Manage quarterly / annual expense within budget in respective region
Qualifications
Industry experiences: Minimum 3 years working experience in Pharmaceutical industry
· Position experiences:
2 Minimum 2 years working experience on central or local marketing
2 Minimum 1 year sales working background is preferred
· Language Skills: Fluent in English both oral and written
· Computer Skills: Working knowledge, especially good at Excel and PowerPoint
· Mobility: Willing to travel frequently
· Other Special requirements:
2 Thorough understanding on the healthcare industry(pharmaceutical and medical device markets) is a plus
2 Good understanding of business and product knowledge with marketing sense
2 Strong communication, interpersonal and presentation skill
2 Strong analytical skills including business and financial management
2 Autonomy/Independence, Assertiveness; a polished professional presence is essential
2 Should be self-motivated, creative and well organized
Additional Information
AbbVie is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion. It is AbbVie's policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.
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