Marketing Manager - Toronto, Canada - Gallagher

Gallagher

Verified Company

Toronto, Canada

1 day ago

Posted by:

Sophia Lee

beBee Recruiter

Description

About Us:
Gallagher is a global leader in insurance, risk management and consulting services. We help businesses grow, communities thrive and people prosper.
We live a culture defined by
_The Gallagher Way_, our set of shared values and guiding tenets.

A culture driven by our people, over 40,000 strong, serving our clients with customized solutions that will protect them and fuel their futures.

At Gallagher, you can build a career whether it's with our brokerage division, our benefits and HR consulting division, or our corporate team.

Overview:

Through focused and consistent marketing communication of value propositions and positioning for Gallagher's benefits, HR and talent management consulting practices, you will lead marketing strategies that foster business development and cross-solving efforts between all Benefits & HR practices (e.g., Employee Benefits, Retirement, HR & Compensation Consulting, etc.) and other Gallagher divisions.

You will work directly with Consulting Practice Leaders, Divisional and Enterprise Marketing Teams to deliver strategic, data-driven marketing programs that drive sales for these growing practices.

Get ready to be a go-to strategic marketer who develops content and targeted campaigns to support lead generation Gallagher's Senior Manager, Practice Marketing - Canada will analyze our current service/consulting offerings to develop marketing programs utilizing various types of deliverables to support new business development, accelerate opportunity velocity, and expand and retain existing business.

Responsibilities:

Responsibilities:

Drives marketing strategy for designated consulting practice areas or client solutions of the benefits and HR consulting division including talent management services.
Actively consults with consulting practice leadership as their goto marketing lead, who leverages market intelligence, persona profiles and engagement data to determine practice thought leadership, sales and marketing strategies that will drive new lead generation, move opportunities through the sales pipeline quickly, and ensure retention of clients.
Coordinates consulting practice marketing programs including an editorial calendar (webinars, whitepapers, conference speaking submission deadlines and engagements, client seminars, etc.), omnichannel promotional plans, supporting collateral development and delivery.
Owns project plans, timing and budgeting.
Drives and champions value proposition and positioning for consulting practices, solutions and expertise.
Develops databased lead generation programs in collaboration with Campaign Management and Marketing Automation teams.
Works with Campaign Management team to consistently review program performance, using data and insights to adjust tactics, improve program performance, target bestsuited potential opportunities.
Delivers program reporting and engagement data to propel sales follow up.
Surface results to key stakeholders and leadership and utilize for annual and ongoing planning.
Supports positioning and marketing of various client solutions and proprietary resources to competitively support Gallagher's holistic consulting and datadriven approach to benefits and HR.
Coordinates the approval process with internal and external partners for project deliverables.
Leads strategy and planning for consulting practice tradeshow/conference participation. Partners with Divisional, Regional and Industry Vertical event teams as applicable on execution.

Qualifications:

Required:

Bachelor's degree in marketing communications or similar field
7 or more years related experience

Work Traits:

Strong marketing and communication strategy skills Knowledge of branding/corporate identity principles
Strong project management skills
Photography skills
Familiarity with mission of all Gallagher divisions, BSD niches and emerging niches
Must be willing to execute Gallagher's Employee Agreement or Confidentiality/Non-Disclosure Agreement, which require, among other things, postemployment obligations relating to nonsolicitation, confidentiality and nondisclosure

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