Senior Director, Global Integrated Campaigns - Canada - Sage City

Description

Job Details: Senior Director, Global Integrated Campaigns

Full details of the job.

Job Title

Job Title Senior Director, Global Integrated Campaigns

Job Description

Job Description We're on a journey to transform Sage into an iconic global brand. Our goal is no small feat – leading Sage into the most memorable, human-centric brand in our category. But this transformation is more than a mere shift in strategy; it's a complete evolution. We're rapidly evolving from a product-centric, B2B business to a H2H (human-to-human) brand – that revolves around our cherished customers.

Our efforts are yielding results. Sage is flourishing, delivering consistent double-digit growth. Across our global markets, we're redefining what it means to be at the forefront of our category. How are we achieving this? We're investing in our brand at unprecedented levels. Our commitment knows no bounds as we channel resources toward creative endeavors and innovative strategies. This role is an invitation to become part of this journey – a chance to do the best work of your career and contribute to a brand that's changing the B2B marketing playbook, fueled by creativity and a human-centric approach. Location:
Hybrid 2 days per week of office collaboration from our Toronto, office Minimum Qualifications: (in order of importance)

• 10 years of experience in integrated marketing campaigns and/or full-funnel demand generation with B2B SaaS/Software companies (required).

• At least 3 years of Director experience where you have been effective at a global, matrixed organization.

• Demonstrated experience in remote people leadership, adept at instilling trust, belief, and confidence to foster high performance within geographically dispersed teams.

• You can provide successful examples of how you've either led an organization or function through a transformation, challenged a category, driven new capabilities, or put an unknown brand on the map.

• All your approaches are rooted in customer-centricity, a thorough understanding of customer insights comes naturally to you.

• You have a history of creative delivery combining natural intuition with insight to build a campaign strategy.

• The ability to travel approximately 30% (amounts to no more than 1x every 3-4 months) Let's get to the point, what's in it for you?
Test your expertise and inspirational leadership at a growing, financially robust, global SaaS company with top-rated products. We're amid a transformation journey, so you'll get to make impactful changes and relish in our achievements - we've only scratched the surface of our true potential. In addition to a comprehensive compensation package ($XXXK base + 35% annual bonus potential + benefits), you'll join a working environment that embodies our values (Human, Bold Trust), supports work-life balance, and gives back to our communities via our Sage Foundation (5 paid days yearly for volunteering) The Team
To lead and deliver on this new ambition, the Global Integrated Campaigns team has been formed. We create our customer strategies and deliver creative campaigns across all audiences, markets, and products. We are at the center of our marketing transformation – integrating all our capabilities to conceive and deliver world-class communications. The Role
Lead one of our Global Integrated Marketing Campaigns teams which are focused on our Financial Professionals audience (covering products such as Sage Intacct, SageX3, and BMS across global markets including US, Canada, UK, and France). You'll lead a team of 7 and drive strategy, creative positioning, and execution. You'll deliver outstanding campaigns and experiences to our customers and partners across all channels – paid and earned. You will set a high bar for Sage's creative ambition, questioning the status quo, delivering world-class work, and collaborating with our internal marketing teams and agencies. Your approach will be rooted in a deep understanding of the Sage brand and our target customers (SMBs). You will balance global and local needs across our markets to deliver our objectives. This is a pivotal role in driving the marketing agenda for Sage, which influences all parts of the organization and our partners. The Priority Challenge?
We are widely known in the UK (the birthplace of Sage) and working towards further growing our brand awareness in North America and other global markets. You will play a critical role in helping bring Sage and its solutions to the forefront of SMBs' minds globally. Your Leader
He is the Global VP of Integrated Campaigns based in London, UK. With a history of leading large, complex teams to develop award-winning creative platforms for some of the world's biggest brands. He is eager to support your career growth and his succession plan.

Key Responsibilities

Key Responsibilities
• Lead the development and delivery of our global campaign strategy, with a specific focus on one of our core audience groups – Financial Professionals.

• Architect the strategy and lead the development of our campaigns for all markets, across all consumer touchpoints (brand, demand, in-life & channel) to inspire customers and differentiate Sage.

• Drive integration across our numerous internal capabilities and agency partners, to produce world-class strategy and execution.

• Provide inspiring leadership and build an innovative and world-class campaigns team, to enable our marketing transformation and achieve our creative and effectiveness ambitions.

What will help you succeed?

• You're a creative leader, known for driving innovative brand and marketing ideas across the full funnel and customer experience.

• You galvanize teams around a vision, inspiring a high-performing culture.

• You're a storyteller with the ability to engage and build relationships across a broad range of stakeholders.

• Your ability to seamlessly operate at a strategic level whilst also able to grasp executional details to direct at a tactical level.

• Able to demonstrate customer-centric thinking showing empathy with the brand's purpose and values.

• You're a commercial thinker, able to partner with our performance marketing and sales teams; and ensure our marketing campaigns drive our in-market objectives. Perks? We have plenty.

• Competitive salaries that landed us top 5% of similar-sized companies (according to Comparably)

• 100% paid premiums for health, dental, and vision coverage

• RRSP contribution match (100% up to 4%)

• 35 days paid time off (11 holidays, 16 vacation days, 3 personal days, 5 sick days)

• Work Away, an opportunity to work & play for 10 weeks in a country of your choice (from a Sage-approved list)

• 18 weeks of paid parental leave for birth, adoption, or surrogacy offered 1 year after your start date

• 5 days paid yearly to volunteer (through Sage Foundation)

• $5,250 tuition reimbursement per calendar year starting 6 months after your hire date

• Sage Wellness Rewards Program (annual fitness reimbursement)

• Library of on-demand career development options and ongoing training offerings What it's like to work at Sage:
Careers homepage -
Glassdoor reviews -
LinkedIn page - #LI-CH1

Advert People make Sage great. From our colleagues delivering ground-breaking solutions to the customers who use them: people have helped us grow for more than forty years, and people are driving our future as a great SaaS company. We're writing our next chapter. Be part of it

At Sage, we recognize that the world of work has rapidly shifted over the last few years, particularly how we work. That is why we have committed to working in a hybrid way going forward. Human connection is an essential ingredient of the 4 principles that make up our Flexible Human Work hybrid framework and we want to be transparent in what that looks like when you join our Sage family. On one hand, our offices will continue to play an important role in our future and serve as a place for spontaneous conversations, connection, collaboration as well as focused time. On the other hand, we have learned to reimagine where and when we work and to unlock that flexibility and innovation for our colleagues offering them the opportunity to work flex across their home, Sage offices or customer sites. We invite you to join us and help us write our next chapter. Follow us on our social media sites to join in conversations about open positions and company news #lifeatsage #sagecareers. If you would like support with your application (or require any adjustments) please contact us at for assistance. Sage invites all qualified individuals including women, visible minorities, Indigenous Peoples, persons with disabilities, persons of diverse sexual orientation, gender identity or expression (LGBTQ2S+), and others who reflect our ever-changing workplace. #J-18808-Ljbffr