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    Product Owner Data Quality - Ontario, Canada - Morgan McKinley

    Morgan McKinley
    Morgan McKinley Ontario, Canada

    4 days ago

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    Description

    Our client is seeking a Brand Strategy & Product Owner with robust e-commerce expertise to bolster the rapidly evolving organization.

    In this role, the Product Owner will spearhead product development, performance optimization, analytics, and content implementation for Canadian websites.

    The primary responsibility will be to drive growth across customer conversion, revenue, acquisition, and satisfaction.

    Develop and execute a brand strategy tailored for the Canadian market, collaborating closely with key stakeholders to achieve strategic objectives.

    Establish and maintain training systems to enhance organizational capabilities.

    Analyze internal and external data to derive data-driven insights, offering strategic recommendations for business, product development, and marketing initiatives.

    Lead cross-functional projects and serve as the subject matter expert for Canadian consumer needs.
    Oversee management of French website content, conduct regular checks, and collaborate with translation vendors.
    Spearhead innovation and evaluate new product opportunities within the brand or related areas.
    Engage with internal and external partners/customers to drive new product development.
    Influence the development life cycle from conception to launch, ensuring thorough testing and meeting acceptance criteria.
    Brand Maintenance Responsibilities
    Monitor and optimize site performance using various metrics and tools like Google Analytics, PowerBI, and server reports.
    Conduct regular competitive price analyses across marketing channels in Canada.
    Provide insights and suggestions to the marketing team on source performance, newsletter content, and new opportunities.
    Ensure overall site quality and content integrity, including content from airlines.
    Work with legal on compliance issues and new/existing site features.
    Report brand status updates to key stakeholders

    5+ years of hands-on product leadership experience encompassing strategy, analysis, and day-to-day ownership.
    ~ MBA or related Master's degree.
    ~ Proven e-commerce expertise in the Canadian online travel industry.
    ~ Fluency in French.
    ~ Demonstrated ability to collect, synthesize, and analyze data to inform strategic decisions.
    ~ Familiarity with Agile principles and methodology.
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