Integrated Marketing Communications Advisor - Toronto, Canada - University of Toronto

University of Toronto

Verified Company

Toronto, Canada

1 week ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Date Posted:02/14/2023

Req ID: 29751

Faculty/Division:
University of Toronto Scarborough

Department:

UTSC:
Marketing and Communications

Campus:
University of Toronto Scarborough (UTSC)

Position Number:

About us:

The University of Toronto Scarborough is a place of energy, enthusiasm and passion. Our commitment to inclusive excellence attracts the brightest learners, scholars and employees from around the globe.

Our success has been made possible by the opportunity given to us by our Indigenous hosts to operate on their territory, and we cherish our continuing partnerships with these communities.

The University of Toronto Scarborough is an exciting campus with unlimited potential. Join us on our journey.

Your opportunity:

The Marketing & Communications team at the University of Toronto Scarborough is looking for a dynamic, innovative digital communicator to join us.

Our team is a highly collaborative group of Marketing Communications professionals, driven to find new and creative ways to reach our audiences.

We uncover the most inspiring and impactful stories from our communities and share those moments with audiences locally, nationally and internationally.

We bring the U of T story to life, every day.

We are looking for an accomplished Integrated Marketing Communications Advisor with experience in digital storytelling, traditional, digital and content marketing, PR and event planning.

This role requires an innovative, creative thinker who is able to translate big ideas into actionable plans.

You should have an impressive track record of creating high impact, multi-platform marketing and social programs for large, complex organizations.

You will be responsible for providing strategic marketing communications advice to a range of internal partners so experience in account management is an asset.

Comfort managing multiple projects concurrently is essential.

If you are interested in working with an iconic Canadian brand, are excited at the prospect of being a part of a purpose driven organization with a social conscience, and thrive in a fast paced, team environment, this might be the perfect opportunity for you.

Innovative, team oriented, agile marketers are asked to apply Join us and help share the U of T Scarborough story.

Your responsibilities will include:

Developing a comprehensive and integrated marketing strategy
Developing and implementing content marketing plans that support strategic objectives
Developing and implementing marketing plans to promote programs, events and/or initiatives that support strategic objectives
Advising on best practices and strategies to maximize digital communication initiatives
Conceptualizing special events and/or functions
Developing a media relations plan that supports marketing/communications strategy
Developing and implementing targeted outreach initiatives that support communication strategies
Developing and implementing community engagement strategies and plans

Essential Qualifications:

Bachelor's Degree in marketing, communications or acceptable combination of equivalent experience
Minimum five years of experience delivering integrated marketing communications, and social strategies
Proven track record of creating high impact marketing and social campaigns for large organizations
Previous experience providing marketing and communications advice in an account management structure
Proven experience creating content and messaging for digital and social platforms
Experience creating and editing digital video content
Extensive experience in creating experiential marketing campaigns
Established track record of creating and executing high impact, strategic events and activations both online and inperson
Applicants are expected to show evidence of a commitment to equity, diversity, inclusion, and the promotion of a respectful and collegial learning and working environment
Proven ability to navigate complex environments and bring about consensus
Strong project management skills and experience managing multiple, competing projects concurrently
Experience in media relations
Strong collaboration and relationship building skills
Comprehensive understanding of social media platforms
Negotiation skills
Established network of community connections and a track record of building strategic partnerships

Assets (Nonessential):

Experience working in a large public institution

To be successful in this role you will be:

Articulate
Diplomatic
Persuasive
Proactive
Problem solver
Team player

Notes:

A copy of the full job description is available upon request from the UTSC HR Office.

Closing Date: 02/24/2023, 11:59PM ET

Employee Group:

USW

Appointment Type:
Budget - Continuing

Schedule:
Full-Time

Pay Scale Group & Hiring Zone:

Job Category:
Communication/Media/Public Relations

**Lived Experience Statement