- Health & wellbeing resources and programs
- Paid vacation, personal, and sick days for work-life balance
- Competitive compensation and benefits packages
- Hybrid and flexible work arrangements
- Career growth and development opportunities
- Opportunities to contribute to community causes
- Work with diverse team members in an inclusive and collaborative environment
- Paid Social:
- Develop high level strategies (annually and quarterly) and facilitate the role of paid social within a multi-channel marketing strategy
- Possess a high degree of social advertising knowledge to effectively meet business objectives such as driving awareness or leads
- Act as the paid social expert for strategy, execution, innovation, and training for broader marketing team; act as main point of contact with paid social media platform partners
- Build strong relationships and establish clear lines of communications with internal & external teams to provide strategic recommendations across business lines and strategies on a campaign to campaign basis; Work closely with organic team for additional opportunities and alignment on campaigns
- Oversee and review in- platform execution of all paid social media campaigns on various platforms including campaign setup, ad trafficking, targeting, creative uploading/sync and testing, audience assignment and automated report generation
- Manage campaign budgets, advise on recommended campaign optimizations, and oversee weekly/quarterly reporting and insights
- Monitor the latest trends in social media, including advertising formats, channels and technologies in order to improve campaign performance and provide recommendations on how to best leverage new tools and platforms
- Team Management:
- Onboard and manage social coordinators and specialists including goal setting, day-to-day management & career growth
- Help launch new LOB and new content
- Manage working relationship with internal teams & external partners
- Have 4-7 years of hands-on experience leading the execution of paid social media campaigns with a proven track record of performance against acquisition KPIs
- Have experience with Meta Business Manager, Twitter, Pinterest, etc.
- Have an interest and aptitude for analysis / analytics
- Are passionate about working with current social media platforms & up to date on emerging platforms
- Have fundamental knowledge of online media metrics and analysis
- Have an understanding of broader media planning and buying – to ensure integration / coordination with wider media objectives
- Have robust relationship skills, including the ability to participate in meetings and complete deliverables in a timely manner
- Experience working with G-Suite or Microsoft Office
- You have digital experience with a media agency
- Successful completion of certifications in relevant platforms including Meta Blueprint Certification, Twitter Flight School, Pinterest, TikTok, etc.
- Experience in Google Analytics an asset
- Experience in Google Data Studio an asset
- You have experience launching new brands and/or pages
- You have experience and/or personal interest in the financial industry
- 5700 Yonge St, Toronto, ON M2N 5M9, Canada
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Supervisor, Paid Social - Toronto, ON, Canada - Questrade Financial Group
Description
Thursday, April 25, 2024
Questrade Financial Group (QFG) of Companies is committed to helping our customers become much more financially successful and secure.
We are everything a traditional financial institution is not. At QFG, you will be constantly moving forward, bringing the future of fintech into existence. You will be a part of a collaborative team that cares deeply about our mission and each other. Your team members will help you conquer challenges, push boundaries and discover what you are truly capable of.
This is a place where you can explore, discover and learn with continuous growth. As a diverse and inclusive place to work, there are flexible working arrangements so you can unleash your creativity and curiosity with no limits. If you share the same sense of infinite possibility, come shape your future at Questrade.
What's in it for you as an employee of QFG?
We're looking for our next Supervisor, Paid Social. Could It Be You?
As the Paid Social Supervisor, you will be responsible for the paid social strategy to drive customer acquisition and brand growth across all social channels and business lines. The Supervisor will bring forth innovative strategic recommendations as the paid social technical expert and manage the paid social team as the business grows.
What's it like working as Supervisor, Paid Social at Questrade?
Responsibilities will include developing the overall channel strategy across business lines and oversee the technical and operational support for in-market campaigns with a key focus on ensuring successful campaign launch, pacing, delivery and meeting business KPIs.
So are YOU our next Supervisor, Paid Social? You are, if you have...
#LI-MB1 #LI-Hybrid
Sounds like you? Click below to apply
At Questrade Financial Group of Companies, with multiple office locations around the world, we are committed to fostering a diverse, inclusive and accessible work environment. This is an environment where individuals are treated with dignity and respect. Here, the unique skills and experience you bring will be valued. You will be supported and motivated, so that you can harness your unlimited potential. Our team reflects the diversity of the communities we serve and operate in. Having a collaborative and diverse team helps us push boundaries to bring the future of fintech into existence—not only for the benefit of our customers, but for those who build their career with us.
Candidates selected for an interview will be contacted directly. If you require accommodation during the recruitment/selection process, please let us know and we will work with you to meet your needs.
