- Produce periodic analysis reports and specialized research.
- Conduct high-quality insight analysis on current existing users and potential audiences through a combined approach of quantitative and qualitative methods. Including but not limited to online surveys, focus groups, and other approaches.
- Lead and plan the timeframe from conceptual design to market launch of the product, manage the planning and design of multiple product versions of the document editing software.
- Find out the product market positioning, lead the product pricing and marketing strategy, participate in the development of product market entry and marketing promotion plan;
- Coordinate the whole life cycle management of the product, responsible for outputting product planning documents, cross-departmental communication and cooperation, and promote the specific landing of the product; monitor the performance of the product on-line, and optimize the product strategy according to the market feedback.
- Familiar with marketing automation and product monitoring tools such as Jira, Pendo, Sensortower, AppAnnie and Google Analytics.
- Strong team management skills and exceptional cross-departmental communication abilities, adept at coordinating workflows between different departments.
- Bachelor's / Master's Degree in Product Management
- Experience working for a large B2C technology company in North America
- Background in the mobile/web application industry or the mobile/web advertising ecosystem
- Ability to read, write and speak in Chinese (Mandarin) Language
- Experiences in video creation, including proficiency in the use of video editing tools
- Personal spending account + Health spending account
- Sponsored social clubs and team events
- All applicants will be considered for employment without attention to race, color, ancestry, place of origin, religion, family status, marital status, physical disability, mental disability, sex, age, sexual orientation, political belief, or conviction of a criminal or summary conviction offense unrelated to their employment.
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Senior Product Marketing Manager, Surveys - Burnaby, BC, Canada - Wondershare Technology
Description
About Wondershare Wondershare Canada employs over 50 technology-loving marketers, video makers, animators, and designers who are highly energetic and fully dedicated to Wondershare.
Our mission is to build technology and software products that make every idea achievable for the new generation of creatives.
And we empower our Canadian team to take on the most creative challenges to make this possible.Senior Product Manager
You will woek with our product team in China, providing high-quality market research reports for the company's globalized products.
These reports encompass dynamic industry trend research, user insights, competitor analysis, and more.Through these research findings, you will assist the Product Department in iterating current product features and determining future development directions.
Additionally, you will collaborate with the Product and Brand Marketing teams, taking the lead in developing go-to-market (GTM) plans, and coordinating the management of internal and external resources.
Conduct dynamic analysis of the current market situation and environment for our document editing Saas products, identify market trends, explore market opportunities, and provide analytical insights for the direction of product upgrades.