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    Marketing Communications Manager - Canada - StudentRDH Learning inc.

    StudentRDH Learning inc.
    StudentRDH Learning inc. Canada

    2 weeks ago

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    Description

    Job Title:
    Marketing and Communication Manager


    Location:
    Remote


    Salary:
    $80,000 - $100,000 per year (full-time), or $40,000 - $50,000 per year (part-time)

    Expected start date:
    August 25-September 25


    About Us:
    Founded in 2015, we are a pioneering education company dedicated to empowering

    learners by assisting them in passing

    their licensing examinations. Leveraging a unique methodology that integrates

    memory psychology with education, we have supported tens of thousands of

    students across various fields, including dental hygiene, veterinary tech, and

    more. Our operations span the US and Canada, providing exam prep, continuing

    education, and job placement services. Discover more at ,

    and


    Job Overview:
    We are looking for a results-driven Marketing and Communication Manager who can

    both devise strategic plans and execute them meticulously. This role is crucial

    for someone who thrives in a dynamic environment and can effectively roll up

    their sleeves to drive our marketing efforts across multiple brands. The ideal

    candidate will have an intuitive understanding of our target audience and a

    proven track record of executing

    marketing strategies that resonate and engage.

    The majority of our sales are B2C. B2B (to school) sales is a small portion of our sales. The

    focus of this role is for our B2C segment.


    Responsibilities:

    • Lead the development and execution of
    comprehensive marketing strategies to meet and exceed business objectives.

    • Hands-on management of all marketing
    facets including social media, email marketing, digital advertising, and

    content creation.

    • Focus on marketing channels that speaks
    to our audience (19-35, young adults, at school, or early in their careers).

    • Identified most important
    channel is social media. Influencer marketing, and the management of the

    content/influencers.

    • Conduct in-depth market and consumer
    research to continually refine our approach based on audience insights.

    We are a leading brand, however, we need to look at the shift in markets and

    competitors


    Example:
    Kahoot and Quizlet, free platforms, are they a threat? If

    so, how we continue to differentiate ourselves?

    • Implement and optimize marketing
    campaigns with a focus on tangible outcomes and performance metrics.

    • Manage branding. We have not put any
    work into this


    Example:
    Canva templates, colors on emails, etc.

    • Navigate and optimize SEO, lead
    generation, and other digital marketing tools to maximize reach and conversion.

    • Engage with customers and partners through in-person and online meetings to maintain a pulse on
    industry needs and expectations.

    • Seek partnerships with potential
    sponsors, or brands/products that could complement our branding. For example,

    in dental hygiene, toothpaste companies, with giveaways, free samples, etc. for

    our audience.

    • Attend and network in conferences.
    • Negotiate with sponsors/partners, influencers etc.
    • Contact associations, meetings,
    conference and find opportunities to spread our message


    Example:
    find dental

    hygiene associations where the founder and speak.

    • Document (everything). Our whole team does that.

    Qualifications:

    • At least 8 years of relevant experience in marketing and
    communications, with a strong emphasis on digital marketing.

    • Exceptional ability to execute projects
    effectively, with meticulous attention to detail and deadlines.

    • Innate understanding of customer
    behavior and market dynamics.

    • Skilled in creating and leading a team,
    with a hands-on approach to all marketing tasks.

    • Strong analytical skills, able to
    interpret data and translate insights into actionable strategies.

    • Proficient in CRM, email marketing, SEO,
    and modern marketing tools.

    • Start-up like mentality: being nimble,
    fast, and growth focused.

    • Intuition ability to understand and
    connect with our customers (19-35, mainly female).

    • Can do attitude, help each other
    attitude, I will try first attitude, not waiting attitude, focus on the 20%

    that moves the 80% attitude.

    • Proficient in using AI tools, such as ChatGPT.

    What We Offer:

    • New challenge: Founder/CEO is finalizing the editing of a
    book. The title is still in the making. The content is related to "how to be

    the best version of yourselves, as students and young adults." The book is

    meant to support and encourage our audience (exam prep test takers) to being motivated,

    and find their first jobs according to their hearts and desire.

    • How do we use such tool, for our brands?
    • How do we spread the message?
    • How do we become Amazon #1 seller

    What We Offer:

    • Flexible working hours and the opportunity to work remotely.
    • Seasonal bonus, according to performance.
    • Opportunities for professional growth
    and participation in industry conferences.

    • 4 weeks total vacation time.

    Our Core Values:

    • Speed and agility in execution.
    • Adaptability and practicality in problem-solving.
    • Commitment to transparency, kindness, and teamwork.

    To Apply:
    Please send your resume along with a cover letter detailing:

    • How effectively understand and can connect with our target audiences
    • Experience with social media (that goes beyond scheduling)
    • How willing are you to find partnerships
    And

    Send email to

    We are excited to welcome a Marketing and Communications Manager who is passionate

    about education, excels in both strategic planning and hands-on execution and

    understands the heart of our audience.
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