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Markham

    Lifecycle Marketing Automation Manager - Markham, Canada - Enercare

    Enercare
    Enercare Markham, Canada

    Found in: Talent CA C2 - 1 week ago

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    Description

    Summary

    Enercare is a leading provider of home and commercial services, specializing in heating, cooling, plumbing, and energy solutions. As we continue to grow, we are seeking a talented Salesforce Marketing Cloud Manager to join our dynamic team.

    The Manager, Lifecycle Marketing will be responsible for marketing automation strategy, overseeing all aspects of our marketing automation platform. You'll play a critical role in optimizing our Salesforce Marketing Cloud (SFMC) instance, leveraging customer data and preferences to create compelling customer journeys, and ultimately drive engagement and bring value to our consumers, driving successful campaigns, and ensuring seamless integration with other systems.

    The ideal candidate has experience in Salesforce Marketing Cloud, lifecycle marketing, and digital marketing. They also have a proven track record executing with excellence, strong analytical and project management skills, and the ability to interpret data to generate insight and action.

    Key Responsibilities

  • Ability to develop and execute complex strategies utilizing multiple aspects of the Marketing Cloud suite such as emails, journey builder, automation studio, cloud pages, AMPscript, etc.
  • Partnering with the Data Strategy Team and agency partners to build and deploy contact strategies, predominantly though Salesforce Marketing Cloud.
  • Create a data strategy for the Base Marketing to enable multichannel automated marketing campaigns (Emails, SMS, Direct Mail, Calling etc.)
  • Lead A/B testing and optimizations for all campaigns for the channels mentioned above.
  • Proactively advise Marketing and other cross-functional partners of best practices with regards to marketing automation, increasing digital engagement, platform capabilities and testing methodology.
  • Manage and manipulate data to obtain appropriate digital audience creation for emails using SQL queries, filtered data extensions.
  • Complete post-mortems and analyze and comprehend program ROI and benefits.
  • Develops training and process documentation for the team and the broader business.

    • Qualifications

  • Must have one of the following certifications Marketing Cloud Email Specialist, Marketing Cloud Administrator, Marketing Cloud Consultant, or any other marketing cloud related certification
  • Minimum of 3 years of experience working in marketing automation, ideally with a focus on digital marketing, contact strategy and/or customer communications
  • Ability to manage complex marketing projects, including working closely with IT on integrations.
  • Great partnership skills – working effectively with cross-functional teams
  • Some experience with developing briefs, and clearly communicating the objectives of the strategy for lifecycle journeys and/or campaigns
  • Experience executing best practices in email marketing and email analytics.
  • Strong analytical skills, ability prioritize projects for largest customer and business impact

    • Enercare is an equal opportunity employer. We are committed to equal employment opportunity regardless of race, colour, ancestry, national origin, religion, sex, age, sexual orientation, gender identity, citizenship, marital status, disability, pregnancy, military status, protected veteran status or other characteristics protected by applicable law. Enercare's recruitment process includes accommodation for applicants with disabilities in accordance with applicable provincial accessibility laws and regulations. All accommodations will take into account the applicant's accessibility needs due to disability and are available upon request.

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