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    Director, Account Planning - Toronto, ON, Canada - Avalere Health, LLC

    Avalere Health, LLC
    Avalere Health, LLC Toronto, ON, Canada

    2 weeks ago

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    Description
    About Avalere Health

    Established in 2001, Avalere Health is a purposefully built commercialization partner for the biopharmaceutical, medical technology, and wellness industries.

    Medical; Policy; and Digital Experience Technology — to create the connections that make better health happen.

    Together, our experts help clients connect patients with life-changing therapies, realizing the potential of strategies and solutions to accelerate innovation that improves lives.

    As Director, Brand Strategy, you are adept at developing targeted, transformative insights that fuel brand strategies, tactical initiatives, and behavior-changing creative campaigns.

    In this position, you will analyze research, trends, and data to gain a deep understanding of the target audiences' behaviors and motivators.

    Armed with an understanding of each audience's journey, and a solid knowledge of pharmaceutical marketing landscape, you will help deliver innovative approaches designed to strengthen the relationship between physicians and patients.

    As an engaging storyteller and critical thinker, you will work collaboratively within the strategy team as well as with the account, creative, and scientific teams to produce strategic recommendations that lead to significant brand results.

    Analyze and participate in qualitative and quantitative research relating to audience (HCP), brand, competitive, and promotional channels to derive meaningful insights
    With oversight from Strategy leads, build strategy maps, brand maps, and brand ladders, articulate insights and promises, and develop personas, as well as build out customer journeys and ecosystems
    Monitor competitive and social trends, their impact on target attitudes, behavior and perceptions, using a variety of market and research data
    Work with strategy team, account leads, and creative directors to create tight, inspiring creative briefs and translate brand insights into ideas
    Assist senior team members in the development and facilitation of workshops using strategic tools and frameworks
    Bachelor's degree in related field (eg. 8+ years strategic planning experience in a healthcare/pharma advertising agency environment
    ~ Experience with HCP and patient marketing, including pharma brand launch
    ~ Experience utilizing strategic tools for analysis
    ~ Advanced Word, PowerPoint, and Excel

    We also pride ourselves on our personalized learning approach to ensure you receive the training you need to help you grow within the company and take advantage of our global scale and scope.

    We are committed to embedding diversity and inclusion in every aspect of our organization.

    We encourage diversity of thought, inclusive behavior, and break down barriers to ensure every individual feels valued and encouraged to contribute their unique abilities and potential.

    As part of our commitment to building a healthier world, every employee is also encouraged to participate in our community engagement efforts, which support a wide range of healthcare programs and wellbeing causes worldwide.

    We have city hubs across North America, Europe, and Asia, geared toward collaborating, training, socializing, and coming together as a global organization while maintaining and fully supporting flexible working practices.

    We offer a generous company pension/retirement plan, private medical insurance, comprehensive employee wellbeing initiatives, compelling time-off policy, plus many other excellent employee benefits.

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