Associate Search Strategist - Calgary, AB, Canada - Critical Mass

Description

The Trailhead program is the start of your epic journey at Critical Mass. During your initial 12-weeks, you will embark on a custom-built learning journey to understand what we do, who we are, and how we make award-winning work with our clients. Our goal is to integrate you into the amazing work we do here at Critical Mass, and support you as part of the team to grow your career with us

This role will likely start mid/late June.

All applications are reviewed and interviewed on a rolling basis.

As a Search Strategist, you understand that today's user experience starts at the search results, and SEO is at the core of a customer-centric digital strategy. You have a passion for optimizing exceptional site experiences, crafting powerful content strategies, and driving results for the world-class brands we work with.

You're data-driven and detail-oriented, and you bring strong analytical skills to every project. Ensuring that users can find the content they want—and that your client's content is easy find—can be challenging, but your analyses and recommendations for digital visibility are always on point. You elevate marketing campaigns and user experiences with strategic search data insights and content recommendations, and you're a team player who can work across disciplines to implement search initiatives.

You Will

• Develop, execute, and optimize holistic SEO strategies
• Harness the power of search data to understand user intent, create targeted content strategies, and identify business opportunities
• Perform keyword research and recommend on-page optimizations to improve brand visibility
• Conduct SEO audits and competitive analyses
• Make copy and content recommendations based on search data insights, including the development of meta content and identification of target keywords
• Identify and implement technical optimizations related to accessibility, indexability, structured markup, site speed improvements, broken links, and more
• Convey SEO concepts in a concise, meaningful, and easy-to-understand manner
• Track and analyze data to report on SEO performance
• Communicate with Search team and management on project developments, timelines, and results
• Keep current with the latest digital trends and changes in the search marketing landscape, identifying new opportunities for clients in AI-powered search, automation, visual search, voice search, social search, and more
• Collaborate with multidisciplinary teams to incorporate SEO strategies and best practices
• Support the Search team in developing reports, strategies, and presentations

You Have

• 1-2 years of hands-on SEO experience
• Strong analytical skills, and ability to pull and analyze data.
• Understanding of keyword research tools and process.
• Knowledge of SEO basics, search ranking factors, industry best practices, algorithm updates, and technical SEO.
• Proficiency with analytics tools like Google Analytics, Looker Studio, Adobe Analytics, Google Search Console, etc.
• Proficiency with SEO tools for crawling, rank tracking, keyword research, and technical auditing, such as BrightEdge, SEMrush, Ahrefs, Moz, Screaming Frog, Google Ads, etc.
• Excellent written and verbal communication skills
• Content strategy skills, ideally with experience in content creation, blog strategy, etc.
• Solid presentation skills, including the ability to develop impactful slide decks, tailor messages to audiences, communicate complex SEO topics simply, and deliver actionable insights and analyses
• Demonstrated ability using data to identify insights, make recommendations, and inform the development of strategies and projects.
• Strong Excel skills, including pivot tables, vlook-ups, and comfort working with large datasets
• Passion for staying current in a rapidly evolving digital environment
• Experience managing paid search, PPC, or SEM campaigns ideal, but not required

What We Offer

• Global maternity and parental leave
• Competitive benefits packages
• Vacation, compassionate leave, wellness days, and flex days
• Access to online services for families and new parents
• Extensive winter holiday office closures
• Early Dismissal Friday's (off at 3:00 PM local time every Friday)
• Diversity and Inclusion Board with 12 affinity groups
• Internal learning and development programs
• Enterprise-wide employee discounts

The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, and employee experience possible Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 4 days a week. The ask stems from our want to:

• Strengthen opportunity for continuous learning
• Improve collaboration and team relationships.
• Increase employee engagement

This hybrid model balances the need for individual flexibility while maintaining the relentless customer focus we provide at CM. We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.