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    Digital Marketing Coordinator - Toronto, Canada - GoodLife Fitness

    GoodLife Fitness
    GoodLife Fitness Toronto, Canada

    1 week ago

    Default job background
    Full time
    Description

    Title

    Digital Marketing Coordinator

    Reports to

    Marketing & Communications Manager

    Department

    canfitpro - Marketing & Communications

    Effective Date

    April 2024

    Core Values, Purpose and Vision

    At canfitpro, we live and breathe our Core Values of Caring Community, Curiosity, Commitment, Customer Mindset and Cultivate a Passion for Fitness, and we are here for a Purpose: To inspire fitness as a desired career and lifestyle to create positive change in the lives of others. Our vision is aspiring to deliver accessible learning experiences to a global audience, making fitness and mental health a part of personal wellness for everyone.

    Job Overview

    The Digital Marketing Coordinator is responsible for developing and executing effective social media campaigns to enhance the organization's online presence. Collaborating with various departments, managing social media campaign calendars, and utilizing data analysis to optimize performance are integral to the success of this role.

    Key Responsibilities

    Managing and moderating social media channels

    • Implement social media ads, conduct A/B testing, target audiences and lookalike audiences
    • Collaborating with Graphic Designers to enhance social media visuals, while ensuring all meet the criteria for content that is highly engaging and on-brand

    Managing the content calendar for the canfitpro digital communications

    • Monthly planning for all social media channels & Blog content
    • Collaborate with product departments for product and campaign updates
    • Ensure alignment with corporate strategic initiatives
    • Analyze social media performance reports and identify opportunities to optimize results and continual improvement

    Assist in Marketing and Communication project management

    • Collaborate and ensure a creative brief is completed for all major projects
    • Ensure Social Media projects adhere to the Marketing timelines
    • Assist in building landing pages

    Communication/Business Relationships

    Key Business Relationships

    Internal (within the Organization)

    Contacts: Management Team & All Staff

    Purpose of Communication: Marketing Campaign updates and sharing of creative assets

    External (outside the Organization)

    Contacts: Third party vendors/Partners

    Purpose of Communication: Information gathering and sharing of marketing insights

    Qualifications

    Education

    • College or University Degree in Marketing Management, Advertising, Communications, or similar

    Work Experience

    • 1+ years in marketing, digital marketing, communications, or related disciplines
    • Experience and interest in the fitness industry is an asset

    Knowledge, Skills and Abilities

    Minimum:

    • Excellent verbal and written communication skills
    • Working knowledge of social media management platforms like Hootsuite, Social Sprout, Meta Business Suite
    • Basic design skills to contribute to design projects using tools like Canva or Illustrator
    • Experience with Google Analytics
    • Exceptional written communication skills with strong attention to detail to spelling and grammar
    • Experience with managing timelines and creating workback schedules
    • Experience reviewing, analyzing data, and leveraging data to drive strategy

    Preferred:

    • Basic knowledge of Microsoft Dynamics applications, including: Marketing automation platform and CRM database.
    • Adobe Photoshop, Adobe Premiere Pro, WordPress

    Core Competencies

    Planning: Accurately scopes out length and difficulty of tasks and projects and sets objectives and goals. Develops schedules and assignments and breaks down work into steps. Anticipates and adjusts for problems and roadblocks. Measures performance against goals and consistently evaluates results.

    Customer Focus: Is dedicated to meeting the expectations and requirements of both internal and external customers. Gets customer information and uses it to help improve our products and services. Acts with the customer in mind. Establishes and maintains effective relationships with customers and gains their trust and respect.

    Time Management: Values time and uses their time effectively and efficiently. Concentrates their efforts on the more important priorities. Gets more done in less time than others. Can attend to a broader range of activities.

    Functional/Technical Skills: Has the functional and technical knowledge and skills to perform at a high level.

    People Leadership

    # of Reports

    • Direct: 0
    • Indirect: 0

    Working Conditions

    • Continuous sitting, use of computer, keyboard and phone
    • Continuous screen time demanding audio and visual attention

    Compensation:

    $42, $62,000.00
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