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    Associate Vice President, Media Strategy - Toronto, Canada - Canadian Tire Corporation

    Canadian Tire Corporation
    Canadian Tire Corporation Toronto, Canada

    4 weeks ago

    Canadian Tire Corporation background
    Temps plein
    Description

    What you'll be doing

    Joining as the Associate Vice President of Media Strategy & Planning, you'll play a vital role in CTC's Retail Media Network, Triangle Retail Media (TRM). Your extensive knowledge in media will help shape TRM's strategic direction, growth, and engagement across the organization. Setting high standards, you will define media strategies to drive successful client campaigns, encourage innovation, and enhance our reputation in the retail media sector. Your key responsibilities include:

    • Developing TRM's onsite and offsite media strategy for various banners (Canadian Tire, Sport Chek, Mark's), sharing insights on market trends, best practices, and organizational priorities
    • Leading the planning team to create effective media plans that align with TRM's brand objectives
    • Overseeing the management, launch, and optimization of TRM campaigns
    • Building strong partnerships within the TRM organization across different teams
    • Acting as a key partner in meetings with brands and agencies alongside sales teams
    • Collaborating with sales and measurement teams to deliver comprehensive post-campaign reports
    • Proactively addressing campaign challenges and providing solutions
    • Fostering a culture of excellence within the team to implement top-notch media practices
    • Working across the broader CTC organization to ensure TRM's media strategies align with company goals

    What we're looking for

    • Minimum of 8 years of experience in digital media/advertising
    • Strong understanding of online advertising, including audience-based selling
    • Proficiency in data analysis and proven track record in driving growth in digital advertising
    • Ability to lead and develop a team while working cross-functionally
    • Experience in media planning and strategy with a focus on results and innovation
    • Bachelor's degree required; Master's degree preferred

    Hybrid Working Model

    We promote flexibility through our hybrid work model, allowing employees to work both in-office and virtually based on team needs. Each leader can make decisions on in-person work to optimize outcomes.

    About Us

    Canadian Tire Corporation (CTC) is one of Canada's most respected companies, with a diverse portfolio of brands, retail networks, financial services, and cutting-edge e-commerce capabilities. We are dedicated to innovation and serving our customers at every level, investing in new technologies, products, and talent to drive the business forward. We offer competitive salaries, in-store discounts, learning programs through the Triangle Learning Academy, profit-sharing, and retirement plans. Our enhanced benefits package includes mental health support, wellness resources, and more. Join us in making a difference in Canada by embodying our core values: innovation, results-focus, inclusion, unity, and personal responsibility. This is an exciting time to join the Canadian Tire family where career opportunities are abundant. Come join us - there's a place for you here.

    Our Commitment to Diversity, Inclusion, and Belonging

    We are committed to fostering an environment where diversity, inclusion, and equity are fundamental to everything we do. We believe in creating an organizational culture that respects and values individuals of all backgrounds. Our goal is to contribute to a better Canada where everyone is treated with dignity, regardless of their religion, nationality, gender, race, age, ability, language, sexual orientation, or identity. We stand united in our mission to enhance life in Canada.

    Accommodations

    Upholding our core value of inclusion, we welcome and support candidates from equity-seeking groups, including BIPOC, Indigenous peoples, 2SLGBTQIA+ community members, women, persons with disabilities, and others. If you require accommodations during the application process or interview, please let us know when you contact us, and we will work with you to meet your needs.

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