Brand Manager, East Coast - Toronto, ON, Canada - Ermenegildo Zegna Holditalia S.p.A

Ermenegildo Zegna Holditalia S.p.A Toronto, ON, Canada

1 week ago

Description

ABOUT ZEGNA

Following the path traced by the founder Ermenegildo over 110 years ago, ZEGNA is now internationally recognized as a leading global luxury menswear brand. Established as a fabric maker in the mountains of Piedmont, ZEGNA is part of the Ermenegildo Zegna Group, which counts more than 6,000 employees. Managed by Gildo Zegna as Chairman and CEO, Ermenegildo Zegna Group designs, creates, and distributes luxury ready-to-wear and accessories under both the ZEGNA and Thom Browne brands to over 500 stores. The Group also operates TOM FORD FASHION through a long-term license agreement with The Estée Lauder Companies Inc. to over 100 stores. As of 30th September 2023, ZEGNA has 403 stores of which 242 are directly operated. The brand remains committed to leveraging its rich heritage to build a better present and future. YOUR OPPORTUNITY As the Brand Manager for Zegna shops within Harry Rosen, you will be the market expert and Brand Ambassador responsible for ensuring the consistency of brand image, executing the business strategy, promoting our casual luxury brand, and achieving business objectives for your assigned locations. This role reports to the Country Director. Expectations include being a dynamic and inspiring leader/coach, building and fostering an increased awareness of, passion for, and loyalty to the Zegna brand amongst the store teams.
The core responsibilities of this position include, but are not limited to, the following: HOW YOU WILL CONTRIBUTE Business Development & Sales Management

Achieve Sales Goals:
- Identify opportunities and maximize the business potential for assigned doors; define action plans to ensure achievement of sales goals, engage store teams on required contribution to targets:
- Translate store KPI's into action plans for the team. Provide clear, challenging goals and hold the team accountable. Partner with sales associates to develop outreach strategies for existing and potential clients within their individual portfolios.
- Be a Zegna brand and product expert. Promote the World of Zegna with all sales associates and personal shoppers. Schedule and organize regular training to increase product knowledge and styling capabilities.
- Standardize best practices for selling and customer service; hold the team accountable for consistent execution.
- Actively support the team on the sales floor to optimize productivity; actively coach the team to enhance individual performance.
- Drive MTM business by identifying opportunities through sales associates and personal shoppers; partner with MTM Specialist to schedule seasonal trunk shows and provide support as needed.
Develop business and clienteling initiatives.
- Monitor competitors' marketing and commercial activities in your market (both within and outside assigned doors).
- Propose new ideas for business development.
- Stay apprised of Harry Rosen programs/activities in your assigned stores and align as appropriate.
Planning & Budgeting
- Provide regular feedback and insight to Merchandiser on missed opportunities, best sellers, sizing, visual opportunities, etc.
- Provide input for budgeting of annual sales targets.

Customer Understanding & Engagement

Champion, deliver and monitor a customer centric culture.
- Develop a personal connection with each store's top clients; develop customized strategies for growing the top spending customer segment (>$50K per year).
- Leverage all local and global top client engagement opportunities to increase client spend and retention.
- Partner with sales associates to leverage client insights to delight them and foster brand loyalty.
- Develop "story telling" capabilities within the team to ensure the highest level of customer connection. Act as chief energy officer for the store teams in assigned doors to insure that Zegna is top of mind. Instill passion for the brand.
Team Development & Passion
- People Management: Communicate information related to the Zegna brand and business goals. Nurture a positive and dynamic environment.
- Talent Management & Team Spirit: Coach store teams to develop competencies and support their growth; ensure consistent and effective training program deployment.
- HR Management: Identify talent within assigned doors and markets through networking and market scouting. Propose potential DSA/MTM candidates.

Brand Presentation

Merchandising:
- Partner with Merchandiser providing effective feedback on products and collections.
- Partner with Merchandiser to obtain visibility on new product receipts and transfers; ensure product reaches the selling floor on a timely basis.
- Provide context to weekly selling reports including performance vs. competitors.
VM & Impact:
- Partner with VM to identify and implement product placement strategies to maximize store sales.
- Ensure the implementation of VM guidelines, in collaboration with VM, to ensure appropriate and impactful brand image.
- Maintain selling floor and product presentation standards.

WHO YOU ARE:

Minimum 3-5 years prior experience in leadership roles within retail stores, hospitality, or client service industries.
Excellent interpersonal and conflict resolution skills.
Able to successfully lead people and processes, inspiring change within a dynamic environment.
Strong analytical skills
Superior attention to detail with excellent organizational skillset
Excellent verbal and written communication skills.
Strong supervisory and leadership skills.
Team Player.
Ability to manage multiple projects simultaneously in a fast-paced environment.
Ability to analyze information, identify business priorities, and problem solve.
Travel required (80%) -- Must proactively schedule monthly calendar to insure effective coverage and support of focus stores.
The hiring range for this position ranges from $120,000-$125,000. The rate of pay offered will be dependent upon candidates' relevant skills and experience.

Retail is more than just the act of selling products. Our Sales Channels & Retail teams bring our customers into our global community, sharing with them our creativity and craft, as well as our story and the journey of each item. These relationships are nurtured by our in-store teams and fostered by our headquarters and regional offices, who, together, are responsible for the definition, implementation, and execution of our retail strategy. It is collaboration, one of shared passion and tenacity, which ensures a level of excellence and a consistent client experience whether visiting our stores in Milan or Beijing.

Production & Services

Our Production & Services teams, which includes Technical Design, Production, and Operations, bring the artistry of our garments to life. These passionate and skilled individuals are responsible for the entire manufacturing and delivery process: from the sourcing of superior raw materials, to the careful construction of each piece, to how they are delivered to our customers.

These teams are divided into two areas: textiles and apparel. Since 1910, we have been guided by the vision of our founder, Eremengildo Zegna, to create the world's most beatutiful fabrics. Today, our textile teams continue this tradition, creating fabrics and accessory collections through a considered combination of craftmanship and innovation. Our apparel production units and teams that create our ready to wear, made to measure, knitwear, and leather goods, produce garments according to our high quality standards and innovative processes and techniques. Thanks to our from sheep to shop, vertically-integrated approch the combined effort of each team ensures that the exceptional quality and vision we've become known for is present at every step along the way.

Marketing & Customer Experience

We tell our stories through more than just garments. Our Marketing & Customer Experience teams ensure that our journey is reflected in every touchpoint, from our campaigns and social media posts to how we delight customers in-store and online. We strive to create an inspiring and unique connection with each client, a true luxury experience that speaks authentically to our proud history and vibrant future.

Most of these teams are based at our our global headquarters in Milan. The CRM and Content Brand Marketing teams, however, are present globally. Those at our headquarters define Zegna's brand image and overarching strategy, while those in the regions collect market insight and adapt the central strategy to meet the needs and cultures of local markets.

Manage & Support

Our Manage & Support teams ensure that everything runs smoothly. They ensure that people and processes are all heading in the right direction, that complex challenges are overcome, and that all our teams contribute to the growth and evolution of our company. In addition to supporting our staff, our Human Resources, Finance, Legal, and IT teams also take strategic decisions about how we operate as a business today, and where our business will be tomorrow. They are present at our headquarters in Milan as well as in the regions.

Design, Plan, Develop

Artistic talent and creative expression are key to our collections. So is craftsmanship, as we constantly tailor our traditions to reflect the evolving needs of our customers. These characteristics all can be found in our teams that Design, Plan, and Develop the garments for our collections.

The majority of these teams are based at our offices in Italy and Switzerland. Our Made to Measure ambassadors, however, can be found around the globe, due to the personal nature of this service. Whether based in Milan or our New York store, these teams work together so that our brand speaks with a single creative voice. They also collaborate to guarantee our products possess the excellence, innovation, and attention to detail our customers expect.

Related Positions Contribute to our proud legacy, and shape our vibrant future, as what makes you, makes Zegna.

Related Positions Contribute to our proud legacy, and shape our vibrant future, as what makes you, makes Zegna. VIEW OPEN POSITIONS