Marketing Manager - Ontario, Canada - Volaris Group Inc.

Volaris Group Inc.
Volaris Group Inc.
Verified Company
Ontario, Canada

2 weeks ago

Sophia Lee

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Sophia Lee

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Description

Job Summary:


Join Aislelabs as our lead marketer, responsible for driving the business into its next phase of growth (we're aiming for 100% growth over the next 2-3 years).

As a true SaaS marketer, you understand that the digital conversion funnel means you are first and foremost a performance marketer - delivering MQLs - and as a result, a year-over-year growing marketing budget.

You will own all marketing execution and have a strong growth opportunity, writing your future job description(s) as you grow from one role, to the next.


Job Description:

About Aislelabs

Summary


Join Aislelabs as our lead marketer, responsible for driving the business into its next phase of growth (we're aiming for 100% growth over the next 2-3 years).

As a true SaaS marketer, you understand that the digital conversion funnel means you are first and foremost a performance marketer - delivering MQLs - and as a result, a year-over-year growing marketing budget.

You will own all marketing execution and have a strong growth opportunity, writing your future job description(s) as you grow from one role, to the next.


  • This is a remote location, but we still aim to make digital collaboration easy. We have a preference for those in the Eastern Canada/USA time zone, but it's ok if you're +/ 1 time zone away._

Responsibilities:


  • Own all marketing execution. End stop (but be supported by a dual role CMO/CEO).
  • Be performance marketingfirst. You understand that successful marketing begets bigger budgets.
  • Leverage the marketing site as the highest ROI marketing investment, including preference for high ROI content types (e.g. Glossary items) while supporting the customer journey
  • Be prepared for a complete marketing site relaunch in Q3/Q4 2023, including new positioning on product, solutions/industries as well as a new branding
  • Build and grow the MQL funnel from 20 per month to 50 per month, by the end of 202
  • Own the (new) ecommerce channel for selfsign up users, enabling a new simple selfservice capability
  • Own the marketing automation platform, rolling out new campaigns for nurture, new user onboarding and account renewals
  • Support a multiregion team (North America, Middle East, India)
  • In partnership with sales leadership, identify a consistent gotomarket model (ok, motion) across multiple industry verticals
  • Leverage event marketing where you see an acceptable ROI
  • Build a pool of scalable resources, including graphic designers, Wordpress developers, choosing speed over perfection; open source platforms over custom development
  • Manage all paid media execution.
Basic Qualifications

  • Past experience in a SaaS operating environment
  • At least 2 years owning the marketing budget and justifying growth come annual budgets
  • Experience running SaaS marketing in a nonVC environment (i.e. one where unit economics need to work/be profitable)
  • Ability to operate selfbuild and operate a marketing automation program
  • Ability to selfbuild and maintain CMS/Wordpress marketing site platforms
  • A clear understanding of how to understand customer pain points and platform benefits by listening to customer calls
Preferred Skills / Experience

  • Past experience growing MQLs 100% over a 12month period
  • Previous experience building a high performing marketing site from a common CMS using a pool of scalable resources and partners
  • Experience in Wordpress and Elementor is a plus
  • Experience in both Enterprise and SMB SaaS
  • Management of the full subscription lifecycle for a SaaS business
Why Join Aislelabs?

  • Catapult your marketing career get experience and make decisions that will drive the next 5 years of our business no incremental optimization here
  • Work directly with an experienced CMO, who previously led marketing at brands with exit valuations of $200M+
  • Be paid a competitive salary.
  • Work remotely (but still have relationshipbuilding inperson moments around strategy and team building)
  • Enjoy the benefits of a peoplefirst business (health, dental, 401k + the soft stuff that makes flexible lives possible)
  • Be part of a business where acquisitions are a part of the playbook, opening up an entirely new trajectory of professional growth

Worker Type:
Regular


Number of Openings Available:
1
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