Growth Hacking Made Simple

We live in a world where the amount of digital information created and shared has escalated by more than nine times since 2005. According to AOL and Nielsen, 27 million pieces of content are shared daily (goo.gl/cmWt6L) Content can have massive reach and the power to influence purchase decisions, however, marketers often try to create content without taking the basic steps.

‘You Need Editors, Not Brand Managers’: Marketing Legend Seth Godin on the Future of Branded Content
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Here are four basic, best practice steps, that will consistently deliver important content and drive results.

Relevant

Content must be pertinent to your audience's behaviors and interests. Ask yourself these two questions: Why should people care and will they be inspired to take action?

Innovative

You're competing with not only other brands, there is also a lot of noise from world news, natural disasters, politics and the economy. Brands can no longer count on a special day for their tweets to resonate. To create breakthrough moments, you need to surprise and intrigue consumers. It's always better to have fewer, higher-impact pieces of work than diluted content that doesn’t get noticed.

Cross-platform

There is a huge misperception that content marketing and social media marketing -- or even digital -- are synonymous. Yes, there is overlap, but your content marketing strategy should work across channels.

By working cross-platform, content can inspire movements that find innovative ways to play with your food, your technology, and improve their health and wellness. All of which, can incorporate live events with subject matter experts using YouTube videos, blog posts and much more.

How do we get content the visibility it deserves? You need to give consumers a map. Master the role of every marketing channel and know the influencers that are important drivers of your content.

Ever-changing

The only constant thing in content marketing is change. We can't control technology and consumer behavior, however, we can listen to what our consumer is telling us about our brand and what is important to them. Let your consumers write your content.

Content marketing’s purpose is to attract and retain customers by consistently creating valuable content that helps them understand what you do and why it matters to them.

Basically, content marketing is the art of communicating with your customers and prospects without selling You are delivering information that makes your buyer more aware. Done correctly they reward us with their business and loyalty.