Graham🐝 Edwards

5 years ago · 1 min. reading time · ~10 ·

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Maybe I should...

Maybe I should...

Lee and I have known each other forever, and although an exaggeration, we did start our careers together a very long time ago. I was in sales and he was my trusty Product Manager — we were a small group, misunderstood, laughed loudly, and most importantly, were very, very profitable. All in all, it was a great way to start a journey.

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wiayuuewAs with most starts, you ultimately find yourself moving forward and taking paths you never expected — mine had me wandering around North America and Lee found himself enjoying Europe. Our paths would cross once in a while and we would pick up where we had left off, and we always laughed. Social Media has made it easy stay connected and a quick note is always a click away.

One such note found its way to me the other day. It was a message that simply said,

“Graham!  saw your latest post. Sooner or later you are going to end up on a business video on the airplane entertainment system.  Best wishes...”

It made me smile and couldn’t help but imagine the celebrity that comes with closed circuit TV — it also had me saying, “Maybe I should”. Although there are a few hurdles that I’ll have to overcome, particularly the fundamental loathing that comes with having myself filmed or listening to my voice, none are show stoppers (something that will need to be addressed though). And when I weigh it against all the new skills I’ll develop, this really should be categorized as a no brainer.

To Lee’s point, it’s not that I don’t have a reasonable amount of content…

So here I am preparing for a little adventure that has nothing but upside because at the very least I will end up learning something new. There is some work to do for sure — I need to think of my formula, the production qualities I’ll use, what voice to use, the content needed (and a number of other things I don’t know enough to think of). What I can say is that there’s already a working title for my fledgling video series:

                                               “Fasten your seatbelt”

It does feel right, and I’m certain it’ll position me well to enter the challenging and competitive world of airline entertainment. At the very least, I will ensure I do right by Lee.


iamgpe

PS: If Derek, Marc, Doug, Natalie or Francois happen to be reading this, I hope all is well.


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Comments

Graham🐝 Edwards

5 years ago #5

#3
I definitely don't want to be casper... thx for the comment Jerry Fletcher

Graham🐝 Edwards

5 years ago #4

#2
Thx for the comment Ren\u00e9e \ud83d\udc1d Cormier

Graham🐝 Edwards

5 years ago #3

#1
Thx for the comment CityVP \ud83d\udc1d Manjit

Jerry Fletcher

5 years ago #2

Graham, Regardless of whether you pursue the in flight possibilities I love the title. One thing. Make sure you pay off that title every time. Being a little controversial will gain you notoriety (that is spelled BRAND) more quickly than being Casper Milquetoast. And so it goes.

CityVP Manjit

5 years ago #1

I checked this out. On the one hand it seems some airlines are deciding to eliminate IFE or inflight entertainment systems in favour of passengers using their own handheld devices and on the other the chief business opportunity seems to be inflight advertizing. I checked out Emirates and it charges an outlandish charge for monthly rate card for 30 to 60 second ads - these ads are priced in the six figure range https://spafaxgroup.com/media_kit/emirates_ice/ It is not something I realized being an opportunity until I read your buzz but just looking at the rate card for Emirates Airlines shows me that this business space is nothing to sniff at, even though it is probably the last thing that would come to mind, until that is you pointed it out.

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