John Ballem馃捇(

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My resume - Copywriting, web content management


Need help telling your brand story? Let鈥檚 connect!


I鈥檝e supported the communication needs of industry leaders in the telecom, commercial real estate, banking and insurance sectors.

I provide the following copywriting services:

鈥 Blogs/Articles
鈥 Press releases
鈥 Website copywriting/editing
鈥 FAQ documents
鈥 Email copy
鈥 Social media copy

Interested in finding out how I could help you tell your business鈥檚 story? Stop by my website and let's connect!

Skills and Knowledge:

  • Copywriting
  • Copy editing
  • CMS
  • HTML
  • WordPress
  • Adobe Creative Suite (Photoshop, Acrobat, InDesign)
  • Microsoft Office
  • Microsoft SharePoint
  • Hootsuite

Work History:


Web Editor 鈥 The Market Herald (Canada)
January 2021 鈥 Present

The Market Herald Canada is a leading financial news portal for self-directed investors. As the Web Editor, my primary objectives are to curate, write, edit and publish trending finance stories to the Market Herald Canada website.

鈥淗e dives head first into new challenges without hesitation. He has a strong work ethic, and adapts quickly to an ever-changing digital world.鈥 ~ Jonny Kidney 鈥 Studio Manager & Executive Producer, The Market Herald Canada

鈥淛ohn is a seasoned editor and a great communicator. It has been a delight to cover small-cap Canadian business news under his guidance.鈥 ~ Trevor Abes 鈥 Markets Reporter, The Market Herald

uplee Global

one conversation at a time

Copywriter 鈥 The Creative Group
June 鈥 December 2020

Provided web & social media copywriting support on a contractual basis. Clients included Johnston Equipment and Almega Co.

鈥淛ohn is an excellent addition to any growing team. He has an entrepreneurial mindset and goes the extra mile to ensure his clients are satisfied.鈥 ~ Basem Hanna 鈥 President & CEO, Almega Co.

鈥淔eedback we鈥檝e received from our clients about both his work and the experience of working with John has been fantastic.鈥 ~ Michelle Hacon 鈥 Senior Recruiter, Digital Media at The Creative Group

RC] Insurance

Referral Coordinator (contract) 鈥 Gowan Consulting
February 鈥 April 2020

Gowan Consulting is a leading provider of sustainable health and disability management workplace solutions. Accounts I managed included BMO and Ubisoft. Prior to my contract ending prematurely due to the COVID crisis, I managed close to 80 case files.

鈥淗e was very open to feedback and easily fit into our office group!鈥 ~ Melanie McLeod 鈥 Referral Coordinator, Gowan Consulting


Digital Communications Specialist (Casual) 鈥 UPLevel
April 鈥 August 2019

Provided communications support to a leading ARM outsourcing firm (web, social media)


Sales Communications Manager (contract) 鈥 RBC Insurance
April 2018 鈥 January 2019

Provided copywriting support to the group benefit sales and travel insurance teams.

鈥淚 have had the opportunity to work with John on many projects. He is accurate, efficient, and responsive.鈥 ~ Christine Coakley 鈥 Product Manager, Health and Dental, Group & Business Markets at RBC Insurance

鈥淛ohn and I worked on the Sales Communication team at RBC聽Insurance. John proved to be hard-working team player, and聽brought good ideas to the table.鈥 ~ Kate Hughes 鈥 Communications Coordinator, RBC Insurance聽


Assistant Manager, Programs 鈥 Scotiabank
February 鈥 May 2017

Provided day-to-day communications support to the Business Service Centre team.

鈥淛ohn鈥檚 published content reflected his ability to easily capture the
essence of senior leadership messages. Appreciated his creative approach. Professional all the way.鈥 ~ Kerry Yarwood 鈥 former Senior Manager, Scotiabank


Sales Communications Manager 鈥 RBC Royal Bank
August 2011 鈥 July 2016

Provided communications support to several business lines, including Commercial & Small Business Banking, Operations, Digital and Compliance.

鈥淛ohn is a fantastic person to work with. He consistently delivers high-quality work with quick turnaround times.鈥 ~ Sara Son Hing 鈥 Senior Director, Workforce Effectiveness and Readiness at RBC

鈥淛ohn always has clients & his audience front & center in any of his initiatives. A strong collaborator with a keen ability to stay current with evolving events with a positive genuine perspective. It has been a pleasure to work with him.鈥 ~聽Peter Riccio 鈥 Manager, HR Initiatives RBC Wealth Management & Insurance


Online Communications Specialist 鈥 The Cadillac Fairview Corporation Limited
September 2009 鈥 August 2011

Led the development and ongoing management of Cadillac Fairview鈥檚 corporate intranet site, CF Connect. Managed content updates to聽

鈥淛ohn鈥檚 enthusiasm, creativity and commitment to delivering outstanding service to clients was critical to the successful launch and ongoing content management of Cadillac Fairview鈥檚 corporate portal.鈥 ~ Heath Applebaum 鈥 Former Manager, Communications & Media Relations at Cadillac Fairview

Education and Professional Development:

  • Adobe InDesign 鈥 University of Western Ontario
  • Business Communications 鈥 Sheridan College
  • Business Writing 聽鈥 University of Calgary
  • Computer Systems Support Certificate 鈥 Fanshawe College
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