Jim Murray

8 months ago · 4 min. reading time · visibility 0 ·

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Some Thoughts On The Renewable Revolution

Some Thoughts On The Renewable RevolutionMurMarketing


The last couple decades in the life of planet earth have been very strange ones indeed.

As a writer and observer of as much of the world as I can learn about without extensive travel, I have seen that there very much appears to be a revolution going on.

It’s not a noisy revolution with lots of human victims. It is a quiet one that’s taking place inside the minds of people, at least the people who are paying attention.

It’s a revolution In attitudes. A lot of the things we didn’t used to think about so much are being thought about. And these thoughts are congealing into a new kind of cement that is binding the world together in a strange way.

It starts with the way we think about where the world is going. Right now, it’s divided up into several hundred countries, each with their own governments and their own challenges.

But this revolution is congealing around many of the things that all these countries have in common. Like how they are going to keep their air clean and their water supply plentiful. How they are going to grow enough food to feed all their people. How are they going to attract investment to their industries. What kind of world they will eave for their children.

Part of the reason for this type of thinking is that it has, to a lot of people, become clear as a bell that the world can no longer afford to go on creating products at the expense of the environment. The air is saturated with carbon, from the mining of metals to the manufacturing of products to the massive number of fossil fuel burning engines operating any given time.

Truth be told, all these things; air, water, food, shelter, transportation and fuel, are all tightly interrelated, and the old school fossil fuel driven processes are required to keep this relationship going are quite simply choking us, slowly but surely, to death.

Two Roads Forward

7750341c.pngThere are two roads we can take from here. One is to continue on the way we have come. To keep using fossil fuels and delude ourselves into thinking that someone, somewhere, at some time in the hopefully near future will come up with a way to keep these fossil fuels from producing the carbon that is killing us.

Or, we can take the other road, which it very much appears that we are doing, in limited ways, today. By turning to the gifts that the earth has given us, the energy from the sun, the ability to harness wind and water, and the heat deep in the earth’s crust. The ability to use other non-toxic elements, like oxygen and hydrogen in ways that create the power we need to run just about anything but with no real toxic by-products.

All of this is going on right now. Thousands of forward thinking minds are at work all around the globe developing new and better ways to create power, to grow food without the need for toxic chemicals, to clean the air and provide us with all the energy we need to survive and thrive here on earth.

The Catch 22

And there’s always one of those, and that is that the vested interests and most powerful businesses on the planet are the ones who are killing it.

They are resisting change because the market driven economy these commodities, oil, natural gas, coal, nuclear, are in almost completely control of the economies of most countries in the world.

They have no desire to see things change. And they have no desire to invest in transforming their businesses into those that would protect our environment from further degradation.

It’s All About The Benjamins

The amount of capitol that any of these large companies would have to lay out to change their modus operandi is staggering to say the least.

So it’s really no mystery that they will keep on pumping money into the back pockets of politicians who will keep the environmental laws from changing to hurt these behemoths in any substantial way.

And that’s where it is suddenly very clear that it’s the people of the earth that need to force these companies to change. Through the choices they make in the cars that they drive, in the food they buy, in the lifestyle they re-shape around conservation and renewability.

You’d be surprised at just how effective a weapon the will of the people can be.

402e1974.pngAnd we are seeing it take hold in certain parts of the world. Like the Scandinavian countries, and countries in the Pacific Rim, including China and Vietnam who has made a massive investment in solar power. We’re seeing it in developments in the steel industry to reduce and eliminate carbon pollution from the steel making process. And we’re seeing it in the every growing market share that electric vehicle are starting to develop.

The Paris Climate Accord is a positive step forward for the world., but its progress has been slow and tedious, slowed down to a great extent by the capital that countries all over the world have had to lay out to fight the Covid pandemic.

But in spite of all that, companies in the renewables sector continue to keep coming up with ideas, and continue to refine those ideas to make them workable on a larger scale.

There is progress. There is forward momentum too, You really don’t have to look to far to see it. In fact, since I started my renewable focused blog, Brand New Day, a few months ago and I have been astonished art the amount of activity there is outside of the carbon based industries.

Sooner or later, these renewable industries will reach a critical mass and start to displace the carbon based industries, mostly thanks to the will of the people, and their desire to see the human race survive the end of the industrial revolution and herald in the new renewable era in our life here on earth.

5746419a.pngJim Murray (that’s me) is a writer, marketer, editorialist, reader, TV watcher. I have been actively posting on social media since the early 2000s. I live with my wife on the beautiful Niagara Peninsula work with a small group of companies working to make a positive difference in the world.

You can follow me:

On beBee: https://www.bebee.com/@jim-murray

On LinkedIn: https://www.linkedin.com/in/jim-murray-b8a3a4/

On Facebook: https://tinyurl.com/y97gxro4

On Bizcatalyst 360˚ https://www.bizcatalyst360.com/author/jimmurray/da47af5a.png

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Ken Boddie

8 months ago #1

I don’t think I understood the power and influence yielded by the mining and petrochemical industries, Jim, over our politicians, particularly here in Oz, and the power of their corrupt donations, along with the alarming effects of powerful climate sceptics. Then I read “The Carbon Club” by Marian Wilkinson, a respected investigative journalist. I thoroughly recommend it. It attempts to answer the question many are asking of our pollies, “Why aren’t you doing something?”

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