What's with the unicorn?

On more than one occasion I have been asked, "What's with the unicorn, and what does it mean anyway?"

It is true I do have an affinity for this mystical beast; so much so I have a tattoo on my calf and it's the image I use to represent my business. I suppose it's a fair question.

It seems the definition of the unicorn has come a long way and is not just a mystical beast represented by a horse with a single horn in the middle of its forehead; it now includes a startup company that has been valued at more than $1 Billion, a bi-sexual women who is willing to get involved with a heterosexual couple, and something so rare it is considered to be more myth than reality.

The primary reason the unicorn has become part of my lexicon is because I am half Scottish and the Scottish Unicorn represents a heritage that a person can be proud of. The other half, if you happen to be wondering, is Welsh. And yes, I also have a Welsh Dragon tattoo. Another reason is simply for branding purposes because in my mind the image of the unicorn is impactful, memorable, and identifies with strength, power, integrity and mystical properties (the good type). The last reason, and maybe really the only true reason, is the unicorn is a reminder to believe.

• "Believe in yourself"

• "Believe in what you are doing"

• "Believe in your ability to do something when everyone says it can't be done"

• "Believe in your dreams"

• "Believe in your idea"

• "Believe in the impossible"

Once in a while someone I know likes to say she is out chasing unicorns. And you know something, it's surprising how many she catches.

iamgpe

www.gpestratagem.com