Jim Murray

3 months ago · 3 min. reading time · visibility ~100 ·

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Why The Future Of Biz Catalyst Looks Bright To Me

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Random Ramblings
On The General State
Of The Universe

I belong to a very small group or Network Sidebar, more like the size of a bowling team, on LinkedIn. It is the only group I still belong to on that site, which has gone pretty steadily downhill from the glory days of just a few years ago.

The three other people in the group are all attached to the marketing and communications business in some form or other, but what I like about them is that they are all really  smart, business savvy and internet literate folks.

Over the past few years I have learned more from this group than I have from any other single set of individuals. One of these individual is someone who does analysis for LinkedIn and I assume also Microsoft, so she has a pretty good handle on what that site have achieved and, more importantly, where it is going.

She shared some information with us that I found quite useful in terms of the kinds of posting I am doing on LinkedIn and to a lesser extent of Facebook. (I don’t use Twitter. I think it is a joke).

This posting I am talking about is done in one of two formats. One is a straight text and image posting. The other is a slightly longer version of that which I do in the form of meme I create.

I was very pleased to find out that this form of communication has become, far and away, the preferred form for this site.

It falls into synch with the notion that people hustling business or looking for work, don’t really have time to engage with a whole long format post. Not all, but a growing significant percentage.

This actually started out as an experiment on my part to see if there wasn’t some sort of better mousetrap I could build to increase my readership.

When I compare the views and comments I get doing these shorter, more highly focused posts, I come out way ahead in these two formats. In fact, one day a couple of weeks ago I noticed that one of my political posts generated 47,200 views, 50+  shares and more than 200 comments.

Not all the posts garner the same amount of attention. But I think a lot of it has to so with the combination of brevity and focus. And, of course, subject matter.

So What Does This Mean For Biz Catalyst?

I personally think that Dennis and Ali Pitocco have created is very much in line with the intelligence I am gathering about the future of business to business on the Internet.

They have not just created a site where anyone who wants to join can post longer formal pieces on just about anything they desire. But there are a number of other areas of the site that feed the hunger that business people have for knowledge and insight, that do an excellent job at building community, and that  provide access to high level expertise in a 
number of areas.

In other words, they have taken up a lot of the intellectual space that sites like LinkedIn are in the process of relinquishing on their way to becoming a much more limited resource site.

This, of course, makes BizCatalyst 360˚ much more than simply a place to post your blogs and have them properly promoted. It’s an entire business knowledge and insight resource centre. And I believe its utility to a large segment of the current LinkedIn membership will only grow as LinkedIn’s focus continues to narrow.

I have been blogging and posting on line since way before  I joined any social media sites. I have watched them start, grow and eventually morph into more focused versions. Because this is the way of things on the web. Throw all kinds of stuff at the wall and then see what sticks.

I think Biz Catalyst had the advantage of lot of info and insight before they established themselves. The same is happening, but to a lesser and more focused extent on a European site called beBee.com. The focus they have chosen is the long format blog and I assume they will attract their share of migrants from LinkedIn as well.

This is not to say that these sites do not generate their own traffic. I have been posting on beBee for 6 years and on BizCatalyst for about a year, and I can tell you that both of sites are run by people who know what they are doing, what they have and where they are headed.

I’m just happy to be along for the ride.

be
MURMARKETING
STRATEGY ~ CREATIVE ~ PRODUCTION

 

 

Jim Murray
I am an ex-ad agency creative director,
writer, art director, strategist, editorialist,
reader, TV & movie watcher. I have been actively
posting on social media since the early 2000s.

I live with my wife on the beautiful Niagara Peninsula
in Canada and work with a small group of companies

who are making a positive difference in the world.

 

COPYRIGHT 2021 MURMARKETING
My blogs, including others in this series, are all accessible here on bebee.com
I am also a Featured Contributor at Bizcatalyist 360˚
https://www.bizcatalyst360.com/author/jimmurray
You can also follow me on social media:
beBee: https://www.bebee.com/@jim-murray 
LinkedIn: https://www.linkedin.com/in/jim-murray-b8a3a4/
Facebook: https://tinyurl.com/y97gxro4
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Comments

Lada 🏡 Prkic

3 months ago #11

Javier 🐝 CR

3 months ago #10

Mirian Pozo

3 months ago #9

Javier 🐝 CR

3 months ago #8

We have removed any limits so that people can do what they want and express themselves freely. I don't want anyone to stop using bebee because of any absurd limits in this regard. Thanks @Jim Murray  for the clarification.

Jim Murray

3 months ago #7

#6 You're right Javier. I must have encountered it early on in the new design. This is great. Thanks for alerting me to that.

Javier 🐝 CR

3 months ago #6

@Jim Murray . I am interested in details about expanding the text limit. As far as I know right now bebee does not have a text limit. Does it ? Where is it ? Thank you very much!

Jim Murray

3 months ago #5

@Javier 🐝 CR  @Lada 🏡 Prkic   . This article was also not meant as a comparison of the two sites. I know it takes time to develop a site as large and multi-faceted as beBee. If anything the post was a head's up about LI and how, over time it is shrinking itself to be more focused on HR, recruitment and job seeking. Not to say there isn't an audience there, but it's an audience whose interest in reading longer format posts is not large. I can see this by the numbers I get when I post shorter format articles and editorial memes. BeBee will grow back, and it will do so with engaged readers, I'm sure. My level of engagement on Biz Cat is not large, because my writing is all over the place. I have not created any real brand there because I am still trying to figure out what works. Promotion helps, but focus helps too. One suggestion I would have for beBee would be to expand the text limit to something equal to FB or LI. Because if people have a shorter post that is a complete thought or observation, they can at least get it read as text. I think that would be a very good feature to have going forward. Cheers, Jim

Javier 🐝 CR

3 months ago #4

Lada 🏡 Prkic

3 months ago #3

Javier 🐝 CR

3 months ago #2

#1 @Lada 🏡 Prkic  I just want to make it clear that no active users have been lost, what has simply been done is not to migrate to the new bebee the users that were not connecting to the old bebee. For my part the new bebee is starting from scratch but with the good news that now we are able to launch new capabilities (many of them are not visible to the user and others will be in the coming weeks) to be able to grow organically and in a healthy way, which is just what is happening now. The user will be asked to do what they want with no character limit and no limitation of sharing in groups, adding the ability to self-moderate groups for administrators. I have now no doubt that bebee is going to give a lot to talk about ;)

Lada 🏡 Prkic

3 months ago #1

Jim, I have read your post on Bizcatalyst when Dennis has shared it with all employees. BTW to think of myself as a Bizcat employee is still a bit strange to me. :) 
I agree with you that Bizcatalyst is run by people who know what they are doing and where they are headed. It applies to beBee too. But on this new beBee, we lost a large number of readers. I've been on Bizcat for almost eight months, and I can say that I'm more than satisfied with all the engagement with my articles.
But when it comes to commenting, beBee still has a far engaging community (although much, much smaller than before). If Dennis doesn't promote articles on LinkedIn and other social media, the engagement would be significantly lower.
 

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