Workable Life Intelligence

Buzz Submitted by : Jim Murray

Buzz: Building Your Personal Brand a Blueprint

Jim Murray explains how to build a personal brand

I am the first to acknowledge when someone has a written a very good piece on personal branding and Jim Murray has done that.  The last week has seen me stuck in Orange, not in beBee Orange but my Orange - what I call my Naranja learning.  When it comes to my life, my personal brand has been outsourced, so it will be a duplication of effort for me to go online and cultivate my personal brand. 

There was a time 15 years ago when my response to personal branding was "Path to Authenticity" because at that time I was naive enough still to be in opposition with conceptions.  Now when I hear the word authenticity come up, the first thing I think when I see the word is whether the person use it feels like a fraud, because if they are authentic, it is like breathing.  Melanie Trump is authentic when it comes to her body, but maybe be not her spirit and mind - because I have seen her body, when there was very little private about that. 

Privacy is far more important than personal brand to me.  Learning is far more important than personal brand is to me.  Freedom is far more important to me than personal brand.  Privacy, learning and freedom is not my personal brand for the simple reason that I am not selling any of these three things to anything or anyone.  There is another reason why I am not selling and it is because I am one of the world's worst sales persons.   I am a terrible salesman even today - and not less than a week ago, a girl who wanted to join my club - who did not need any selling, moi talked her out of it and then she thanked me for my "authenticity".

I would love to know how to sell but a person who cannot sell, and more to the point has other people doing the selling, can hardly lay claim to a personal brand - and at the millions of minions level what is personal brand but a way of saying we are sales people without the attached stigma.  "Me a sales person, no! I am a personal brander".  Now marketers are sales people two, with two great exceptions - the creative and the analytical.  The creative engage agency work and here a gentleman who appreciates agency work show us creative with brandchills.