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Kitchener

    Chargé de Support Communication Digital H/F - Waterloo, ON, Canada - University of Waterloo

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    Description

    Reporting to the Managing Director of the Future Cities Institute (FCI), the Communications Officer will plan, implement and evaluate an integrated program of marketing and communications to advance the FCI's image, profile and reputation.

    The integrated communications plan will support both the FCI and the University's goals and values and will be communicated effectively across extensive internal and external professional networks.

    Support the Institute's strategic objectives;
    Act as an internal marketing and strategic communications expert for the Institute;
    Collaborate with marketing and communications colleagues across campus to advance FCI goals with the broader University community;
    Work closely with FCI faculty and student members to identify news and develop stories about the FCI;
    Provide marketing and communications support to FCI faculty research projects
    Strategic planning and program evaluation
    Develop, implement and maintain a FCI marketing and communications strategy that includes print, digital and social media channels
    Develop FCI's brand positioning and key messaging
    Prepare and manage the marketing and communications budget
    Develop, implement and maintain content strategies and editorial calendars to guide print and digital marketing and communications content design and development
    Conduct environmental scans, content audits, competitive analyses, gap analyses or other research to ensure FCI objectives are being met
    Monitor and report on metrics for web, digital and social initiatives
    Content creation and management
    Develop original content for FCI print, digital and social media channels including articles, annual reports, brochures, postcards, videos and posts
    Assist the Director to develop research teams and proposals with FCI members and FCI led projects
    Support researchers to identify knowledge users and develop project specific knowledge mobilization strategies and communications
    Work with Faculties, Marketing and Strategic Communications and other University units to identify and leverage relevant content created by other groups
    Prepare, in conjunctions with Marketing and Strategic Communications and other appropriate units, press releases and media and expert advisories
    Develop, maintain and monitor multiple FCI – supported websites
    As required, manage relationships with vendors related to FCI's communications, marketing and advertising goals, including procurement, selection and contractual agreements
    Ensure excellent quality and consistency in all FCI marketing and communications initiatives, and work collaboratively with University colleagues to achieve this
    Stakeholder relations and outreach planning
    Develop and lead FCI's outreach strategy, bringing future cities information to people of all ages and reinforcing the Institute's reputation as a source of future cities information
    Maintain positive and productive relationships among a large network of international and domestic partners and stakeholders
    Keep community groups and stakeholders informed about the university's activities, achievements, needs, concerns and proposals
    Works closely and collaboratively, and shares information regularly, with marketing and communications colleagues from across campus
    Participate as a key member of appropriate media relations and marketing and communications - related groups across campus
    Working with Marketing and Communications, facilitates media contacts and seeks opportunities to advance FCI messaging through various media
    Degree in marketing, communications, journalism, public relations or related field, or equivalent experience
    Minimum of 5-7 years of experience in a relevant strategic marketing and communications role, preferably with experience in the university sector
    Public relations experience is a strong asset
    Superior written and verbal communication skills
    Critical thinking and analytical skills to enable assessment of complex higher education issues of concern to stakeholders, including the media, the public, employers, recruiters, academics and funders
    Highly developed skills related to social media platforms (Twitter, Facebook, YouTube, LinkedIn), email and list management tools (MailChimp), content management systems (web publishing), Google Analytics, and MS Word, Excel and PowerPoint
    Advanced knowledge of Zoom and other video conferencing platforms
    Ability to demonstrate leadership, diplomacy and integrity when dealing with internal and external stakeholders, with the goal of advancing FCI's marketing and communications agendas
    Familiarity with web production and editing and basic image editing considered an asset
    Our active work toward reconciliation takes place across our campuses through research, learning, teaching, and community building, and is co-ordinated within the
    Office of Indigenous Relations.

    The University regards equity and diversity as an integral part of academic excellence and is committed to accessibility for all employees.

    The University of Waterloo seeks applicants who embrace our values of equity, anti-racism and inclusion.

    As such, we encourage applications from candidates who have been historically disadvantaged and marginalized, including applicants who identify as First Nations, Métis and/or Inuk (Inuit), Black, racialized, a person with a disability, women and/or 2SLGBTQ+.

    however, Canadians and permanent residents will be given priority.
    The University of Waterloo is committed to accessibility for persons with disabilities.


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