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Data Management, Senior Director - Canada - Conexiom
Description
Conexiom is the only SaaS platform that transforms emailed Sales Orders and Invoices from customers and suppliers into fast, accurate digital transactions with 100% accuracy across quote-to-cash and procure-to-pay processes.
Leading manufacturers and distributors, including 16 of the top 20 industrial distributors, rely on Conexiom to win and retain more customers through a best-in-class order fulfillment experience, provide transparency for regulatory compliance, and become the employer of choice in a tight labor market.
Conexiom embraces diversity and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills.We are working to ensure that the profile of our staff reflects the profile of the communities we work in and serve.
Strength comes from the inclusion of diverse perspectives and experiences.Conexiom is seeking an exceptional Senior Director of Demand Generation, reporting to the CMO, who will own sales pipeline creation from strategy to creation and execution.
We are looking for someone who is analytical, creative, and takes ownership of growth targets.This is an incredible opportunity to scale a world-class demand generation program as we capitalize on a $3 billion market opportunity.
Customer Acquisition:
Lead efforts to acquire new B2B customers by developing and executing effective integrated marketing campaigns and lead generation strategies.
Drive top-of-funnel growth through digital inbound and account-based outbound marketing efforts across all channels — including website, digital advertising, email, paid industry programs, webinars, events, social media, direct mail, and outbound BDRs .
Cross-Functional Collaboration:
Work closely with sales, product, and marketing teams to ensure alignment and follow-through in all demand generation activities— no lead left behind .
Performance Analysis:
Monitor, analyze, and report on campaign performance, using insights to optimize future strategies for maximum efficiency and effectiveness.
Forecast, measure, analyze, and report on the impact of demand activities on sales pipeline, revenue, sales cycle length, and CAC efficiency.
Innovation:
Stay ahead of industry trends and emerging technologies, continuously seeking innovative ways to enhance our demand generation efforts and overall market positioning.
Identify and create an experimentation/testing approach for demand marketing program pilots.Budget Management:
Develop and manage the budget effectively, ensuring optimal allocation of resources to drive growth.
Identify strategic partnerships and distribution channels that can accelerate growth and expand our market reach. Evaluate, select, and manage outside vendors that contribute to demand programs and hold them accountable for performance.
BA/BS, MBA preferred
10 years in a marketing demand generation role at a B2B software company
Proven track record of owning and achieving a pipeline and revenue number
"Five or more years of B2B digital/inbound marketing including web and content marketing, ability to leverage social media to seed demand, search engine optimization/search engine marketing (SEO/SEM), association marketing, and content syndication
Extensive experience in developing and executing successful account-based demand generation strategies targeting enterprise and mid-market companies
Highly creative with a passion for telling stories through integrated programs
Excellent analytical abilities to measure and optimize marketing programs for continuous improvement.
Hands-on experience with marketing automation and CRM
The targeted salary range for this position falls between $150,000 to $200,000 CAD depending on experience and qualifications.
Remote Flexibility:
Enjoy the flexibility of a fully remote position, allowing you to work from anywhere.
If you have a disability or need that requires accommodation at any time during the recruitment process, please let us know #J-18808-Ljbffr
