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Kitchener

    Responsable Online Communication H/F - Waterloo, ON, Canada - University of Waterloo

    University of Waterloo
    University of Waterloo Waterloo, ON, Canada

    3 weeks ago

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    Description

    The Communications Officer, is a key member of the Advancement Team, and will deliver creative, tactical planning, implementation and project management of integrated communications plans, projects and strategies to increase alumni engagement, raise philanthropic support and build Waterloo Champions.


    Reporting to the Senior Communications Officer, the Communications officer works as part of a dynamic and integrated team within Advancement and with campus partners, to thoughtfully and effectively engage our community of alumni, donors, prospects, through compelling communications using various channels.


    The Communications Officer is accountable for the planning, project management, delivering, evaluating and reporting on the impact of digital marketing and communications strategies to inspire and engage alumni, donors and prospects, This role is responsible for developing a digital content strategy, ensuring the creation of compelling content, accuracy and a dynamic user experience of online content while managing the day to day website content creation and maintenance.

    The role manages social media planning for Advancement, in partnership with Science Communications, and Advancement colleagues.

    Create, plan and execute creative digital and social content for all Advancement audiences
    Proactively writes, manages, curates, copy edits and updates content for Advancement websites, online community engagement platforms, and social media channels
    Creates digital communications strategies and sets tactical plans to deliver on objectives Job Description
    Manages the Advancement websites and establishes a content strategy, including day-to-day content creation and maintenance, regular content audits and supporting web maintainers via editing support and best practices
    Acts as Advancement's lead for the Waterloo Content Management System (WCMS) and attends monthly Web Advisory Committee meetings to represent Advancement

    Looks for ways to improve the online user experience, working collaboratively with colleagues on web best practices, information architecture, usability etc.

    Creates an Advancement social media strategy, and develops and executes compelling social media plans and creative content that promotes Advancement initiatives and inspires alumni and donor engagement
    Provides social media support and training for colleagues in support of events/activities
    Identifies and develops targeted and creative approaches for the integration of print, digital and video strategies
    Remains current on issues, trends, technologies, demands and approaches in digital marketing and communications
    Proactively explores and suggests creative ways to tell our story and expand our audience reach and engagement
    Ensures all strategies and content aligns with the University of Waterloo brand platform and supports the needs of Advancement
    Collaborates, advises and consults
    Uses digital and social media expertise to provide advice on strategic and integrated communications plans to develop audience-specific content that will best resonate with audiences and maximize results
    Works collaboratively as member of Advancement Marketing and Communications team to strategically support Advancement and University goals
    Works closely with the Marketing and Communications team to ensure accuracy, consistency and integration of messaging
    Works closely with campus partners, including Faculties, colleges, and units such University Relations on projects, in a highly collaborative and creative environment
    Provides high level of customer service internally and externally to support relationship cultivation and engagement with Waterloo
    Provides creative direction to Creative Services or third-party vendors on writing, design, photography and videography
    Participates in communications committees/working groups as needed
    Manages digital marketing and communications projects
    Coordinates the marketing and communications strategy and execution of existing and new digital initiatives, and collaborates in the planning, developing and implementing of digital projects, in partnership with colleagues
    Oversees the development of the strategy for the alumni and friends online engagement platform
    Coordinates and art directs photography and video projects as needed; works collaboratively with colleagues who may be the project lead
    Create content for events using iModules
    Liaise with Central Advancement Communcations to create broadcast email content
    Hires, coaches and manages co-op student and junior contract staff, as needed.
    Provides backup copy writing and editing services as needed
    Assumes roles in special projects or committees, as assigned
    Provides social media or event support for key Advancement events including Reunion/Alumni Weekend, Convocation and President's receptions, as needed
    Engages in active, ongoing learning by seeking opportunities for ongoing training and professional development (ie: industry articles and blogs, webinars, conferences)
    University degree in communications, marketing, journalism, media studies or public relations, or equivalent combination of education and experience Experience
    ~3-5 years' experience in communications, marketing or community manager role, preferably in education or not-for-profit sector with a proven record of writing, editing and developing creative digital communications for multiple audiences
    ~ Demonstrated experience in web-based communications, marketing and technology strategies, including website design, content strategy and management
    ~ Strong writing skills in both print and digital platforms
    ~ Demonstrated understanding of best practices in information architecture, navigation, user interface, usability, accessibility standards and testing
    ~ Strong knowledge of social media trends, analytics and current/emerging technology
    ~ Experience with digital analytics tools, reporting and making recommendations based on findings
    ~ University advancement experience considered a strong asset
    ~ Ability to build consensus, work collaboratively and foster teamwork with multiple stakeholders and work with integrated project teams
    ~ Ability to understand the goals, strategy and planning of Advancement and the University and translate that into compelling communication content
    ~ Strong organization skills, including a disciplined approach to project planning and execution with exceptional attention to detail and accuracy
    ~ Possess strong interpersonal skills, passionate about communications and high-quality work, and deliver creative and consistent work in demanding environment with multiple stakeholders, projects and deadlines
    ~ Resilient, able to excel in fast-paced environment with shifting priorities, ambiguity and public scrutiny
    ~ Experience with a content management system (Drupal); Adobe Creative Suite
    ~ Our active work toward reconciliation takes place across our campuses through research, learning, teaching, and community building, and is co-ordinated within the

    .


    The University regards equity and diversity as an integral part of academic excellence and is committed to accessibility for all employees.

    The University of Waterloo seeks applicants who embrace our values of equity, anti-racism and inclusion.

    As such, we encourage applications from candidates who have been historically disadvantaged and marginalized, including applicants who identify as First Nations, Métis and/or Inuk (Inuit), Black, racialized, a person with a disability, women and/or 2SLGBTQ+.

    however, Canadians and permanent residents will be given priority.

    The University of Waterloo is committed to accessibility for persons with disabilities.
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