Alia Campbell
Services provided: Technical Writers
About Alia Campbell:
I am a recent graduate from Toronto Metropolitan University formerly known as Ryerson University, with a bachelor's degree in Journalism. I also have experience as an editor and copywriter and have developed excellent communication skills due to my education. I am passionate about this field of work and I am confident that I can be a great asset to your team.
Experience
Freelance Copywriter GIA HEALTH/ONLINE
June 2022-May 2023
Write and deliver 4-5 website articles a month ranging from 800-1000 words focused on supports available to the elderly and their healthcare workers
Conduct research to identify keywords and integrate into content to drive search results
Research topics, healthcare landscape and reader demographics to ensure messaging aligns with and reaches target audience
Copywriter & Content Manager-Student Placement
NAIJ HAIR/ONLINE
May 2021-June 2022
Wrote digital content focused on hair, beauty and self-care for women of colour
Produced creative blog posts that incorporated targeted keywords and profiled products to support with search engine optimization and sales
Conducted research to tailor language and messaging to the brand’s target demographic
Presented written work and integrated feedback with high attention to detail
Assistant Reporter-Student Placement Sept 2022-Oct 2022
INVESTIGATIVE JOURNALISM BUREAU/TORONTO STAR
Assisted with researching investigative stories specific to the inner workings of Ontario’s healthcare system
Presented research data through PowerPoint presentations and graphics
Leveraged internal online database and conducted external online searches, including social media, to identify potential interviewees and subject matter experts
Contacted and interviewed relevant sources, and presented key highlights and quotes
Education
I have recently graduated from Toronto Metropolitan University, formerly known as Ryerson University, with a bachelor's degree in Journalism.
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