Bryan, Ka Hin Ho

E-commerce/Marketing Specialist — Luggage City 

Vaughan, ON, November 2023 - December 2023

• Inventory management between Shopify and physical stores, layout design and merchandising
• Daily order processing, customer care and logistics arrangement for Shopify
• Graphic design and copywriting for social media, newsletter & email marketing, Google Ads, and more
• Paid media monthly budget management, liaising with media agencies, monitoring KPIs
• Website traffic and sales data analysis
• Launching a new brand - Henney Bear in Dec 2023, oversaw public relations, e-commerce and content marketing operations

E-commerce Assistant (Co-op) — Heel Boy Inc. 

Toronto, ON, May 2023 - September 2023

• Developed and implemented e-commerce strategy for business growth, utilizing SEO and PPC campaigns.
• Managed inventory by arranging for product returns, rebates and exchanges.
• Utilized analytics tools to monitor website traffic and generate reports detailing key metrics such as page views, time spent on site, bounce rate.
• Experience with platforms such as LightSpeed, ChannelAdvisor, and marketplaces including Amazon, Walmart, Reitmans, The Bay etc.

Design & Marketing Executive — Johnson Group Pest Specialist Ltd. 

December 2019 - August 2022

• Analyzed and reported on marketing performance metrics, identifying opportunities for optimization and growth
• Affiliate marketing and public relations, seek media exposure and brand partnerships opportunities
• Media & Brand Partners: TVB, HSBC HK, Victorinox, Morgan Stanley, Hang Seng Bank and more
• Conducted market research and analysis to identify industry trends and opportunities for growth.
• Creating videos, photos, graphics for website and social media traffics
• Implemented social media strategies to integrate with overall marketing tactics.
• Writing all social media posts, blog posts, emails, and copies
• Designing all brochures, flyers, catalogs and graphic material used for online and offline marketing
• Oversaw CRM and customer service operation

Freelance Content Creator — Freelance 

January 2020 - August 2022

• Created high-quality content for multiple clients including blog posts, newsletters, social media posts, videos, photos and more
• Clients: Kitchee Sports Club, Lee Man Football Club, WUnique Boxing Gym, S-Cell Health Supplements and more
• Please see the creative portfolio below for more

Editor — Titan Media Group Hong Kong Ltd. 

February 2019 - December 2019

• Editor of well-known titles including "Golf Digest", "Runner's World" and "Football Weekly" for Hong Kong & Macau region
• Advertorial clients & partners: Pfizer, Adidas, New Balance, Hong Kong Premiere League, Hong Kong Golf Club, and more.
• Writing and developing cover stories and major local stories, coordinating interviews and photoshoots with interviewees and other team members.
• Allocated print space for story text, photos and illustrations accorded to space parameters and copy significance, using knowledge of layout principles.
• Coordinated coverage of international news, local stories, external articles etc. at direction of supervising editor.
• Maintained an organized digital library containing images, videos, documents.
• Implemented language and style guidelines to ensure consistency, translating content from English to Chinese
• Monitored news-gathering operations to utilize news sources, such as press releases, telephone contacts, radio, television, wire services and other reporters.

Sports Reporter — Ta Kung Pao (HK) Ltd. 

July 2017 - February 2019

• Attended FIFA World Cup 2018 as the only officially accredited print journalists from Hong Kong
• Researched and wrote engaging stories for print and online publications that included interviews with coaches, players, and officials.
• Transmitted news stories and reported information from remote locations.
• Captured and re-touched compelling photos of key moments during sporting events
• Compiled detailed reports following each game highlighting key plays or statistics from both teams.

Editorial Intern — City Magazine 

May 2016 - September 2016

• Developed story and content ideas, considered reader, and audience appeal.
• Proofread and fact-checked articles prior to publication.
• Interviews and photoshoot scheduling and liaising.
• Evaluated and edited manuscripts and other materials submitted for publication and confer with authors regarding changes in content, style, and organization, and publication.

Graduate Certificate