Bryan, Ka Hin Ho

A creative & digital marketing specialist and former sports journalist with almost 6 years of experience. Dynamic and dedicated professional with extensive experience in managing marketing campaigns, developing content strategies, and driving business growth. Proven track record of creative strategies to successful outcomes, with all-round skillset and knowledge in creative, analytics, client-side & agency-side media strategies. Also an avid musician for 9 years.

Savvy in video production, photography and graphic design. Deep understanding of traditional media and brand marketing with a journalism and copywriting background, with experience in working with clients such as Hong Kong Premiere League, Hong Kong Golf Club and more

E-commerce/Marketing Specialist — Luggage City 

Vaughan, ON, November 2023 - December 2023

• Inventory management between Shopify and physical stores, layout design and merchandising
• Daily order processing, customer care and logistics arrangement for Shopify
• Graphic design and copywriting for social media, newsletter & email marketing, Google Ads, and more
• Paid media monthly budget management, liaising with media agencies, monitoring KPIs
• Website traffic and sales data analysis
• Launching a new brand - Henney Bear in Dec 2023, oversaw public relations, e-commerce and content marketing operations

E-commerce Assistant (Co-op) — Heel Boy Inc. 

Toronto, ON, May 2023 - September 2023

• Developed and implemented e-commerce strategy for business growth, utilizing SEO and PPC campaigns.
• Managed inventory by arranging for product returns, rebates and exchanges.
• Utilized analytics tools to monitor website traffic and generate reports detailing key metrics such as page views, time spent on site, bounce rate.
• Experience with platforms such as LightSpeed, ChannelAdvisor, and marketplaces including Amazon, Walmart, Reitmans, The Bay etc.

Design & Marketing Executive — Johnson Group Pest Specialist Ltd. 

December 2019 - August 2022

• Analyzed and reported on marketing performance metrics, identifying opportunities for optimization and growth
• Affiliate marketing and public relations, seek media exposure and brand partnerships opportunities
• Media & Brand Partners: TVB, HSBC HK, Victorinox, Morgan Stanley, Hang Seng Bank and more
• Conducted market research and analysis to identify industry trends and opportunities for growth.
• Creating videos, photos, graphics for website and social media traffics
• Implemented social media strategies to integrate with overall marketing tactics.
• Writing all social media posts, blog posts, emails, and copies
• Designing all brochures, flyers, catalogs and graphic material used for online and offline marketing
• Oversaw CRM and customer service operation

Freelance Content Creator — Freelance 

January 2020 - August 2022

• Created high-quality content for multiple clients including blog posts, newsletters, social media posts, videos, photos and more
• Clients: Kitchee Sports Club, Lee Man Football Club, WUnique Boxing Gym, S-Cell Health Supplements and more
• Please see the creative portfolio below for more

Editor — Titan Media Group Hong Kong Ltd. 

February 2019 - December 2019

• Editor of well-known titles including "Golf Digest", "Runner's World" and "Football Weekly" for Hong Kong & Macau region
• Advertorial clients & partners: Pfizer, Adidas, New Balance, Hong Kong Premiere League, Hong Kong Golf Club, and more.
• Writing and developing cover stories and major local stories, coordinating interviews and photoshoots with interviewees and other team members.
• Allocated print space for story text, photos and illustrations accorded to space parameters and copy significance, using knowledge of layout principles.
• Coordinated coverage of international news, local stories, external articles etc. at direction of supervising editor.
• Maintained an organized digital library containing images, videos, documents.
• Implemented language and style guidelines to ensure consistency, translating content from English to Chinese
• Monitored news-gathering operations to utilize news sources, such as press releases, telephone contacts, radio, television, wire services and other reporters.

Sports Reporter — Ta Kung Pao (HK) Ltd. 

July 2017 - February 2019

• Attended FIFA World Cup 2018 as the only officially accredited print journalists from Hong Kong
• Researched and wrote engaging stories for print and online publications that included interviews with coaches, players, and officials.
• Transmitted news stories and reported information from remote locations.
• Captured and re-touched compelling photos of key moments during sporting events
• Compiled detailed reports following each game highlighting key plays or statistics from both teams.

Editorial Intern — City Magazine 

May 2016 - September 2016

• Developed story and content ideas, considered reader, and audience appeal.
• Proofread and fact-checked articles prior to publication.
• Interviews and photoshoot scheduling and liaising.
• Evaluated and edited manuscripts and other materials submitted for publication and confer with authors regarding changes in content, style, and organization, and publication.

Graduate Certificate