David MacLeod

Performance-driven, multi-faceted, take-charge sales and account management professional with a proven track record of enhancing and diversifying revenue pipelines, translating client relationships into long-term revenue growth, and building win- win customer partnerships. Consistently leverages strong account management skills, business account development, project management and relationship building expertise to successfully facilitate significant and sustainable account growth. Outstanding leadership, coaching, communication and interpersonal skills combined with a highly data-driven, strategic, and big-picture mindset. Background of managing end-to-end sales cycles, leading teams of sales specialists, and creating a high- performing culture of continuous improvement and operational excellence. 

Core competencies include:

Strategic Sales | Marketing Planning | Territory Management | Sales Quota Setting | Revenue Forecasting | Coach/Mentor | Account Management | Pipeline Planning | Solution Sales | Data Analysis | Client Pricing | Inventory Management | E-commerce Expert | Data Content & Image Aggregation | SaaS/AI/IoT/Network Security | Supply Chain Management | Logistics & Reverse Logistics | P&L Management

PROFESSIONAL EXPERIENCE

1WORLDSYNC, Chicago, IL

Senior Director, North American Sales                                                                         11/2021 – 08/2023

Post-acquisition re-organizer scaler, created and deployed cross-functional strategic plan, and executed on plan.

• Planned, Motivated & Executed - Led sales growth initiative through strategic plan that included staff recruitment, staff coaching, cross-division communication and deployment.

• New Logo Acquisition - Drove Retail (i.e., Albertson's, HealthTrust, Best Buy, Sam's Club, Argos UK) partner revenue by delivering incremental online omni-channel platform purchases. Managed Inside Sales teams across NA & UK to 12% YoY ARR attainment; delivered +15% YoY growth in 1H'22.

• Studio Sales Acceleration - Rapid revenue gains of 11% YoY growth in 1H'22 for this expanding category.

• Retail Time-to-market Improvements - Delivered digital transformation partner programs to advance technologies that supported wider vendor adoption and on-boarding for scaled purchases with enhanced partner speed-to-market.

HUAWEI CANADA, Markham, ON

Senior Director, Sales & Country Manager                                                                           1/2020 – 4/2021

Developed and deployed $10M startup plan and executed and attained target result.

• Retail Merchant Acquisition Growth - Acquired 10 net new retailers first 6-months of startup; accelerated product go- to-market lift; elevated & amplified brand awareness.

• Time-to-market Improvements - Developed and deployed an online price & promotion catalogue overcoming COVID-19 restrictions.

• Consumer Sales Acceleration - Drove rapid revenue (retail & online) sales across four direct reports and 20 field reps; resulted in over $10M USD within 9 months.

• Recognition/Awards - 2020 Divisional Coach of the Year.

ACCO BRANDS CANADA, Mississauga, ON

Senior Director, Sales & Country Manager                                                                           3/2015 – 1/2020

Rebranded and revitalized Kensington’s declining revenue and significantly increased gross profit.

• Recognized Growth Deliverables within first 18-24 months.

• Commercial Sales Acceleration - Grew declining net trade sales revenue CAGR 22.2% and over indexed on annual sales targets within 60-month tenure.

• Product Category Profit Increases - Consistently exceeded annual gross profit goals raising GP revenue CAGR 12.5 basis points over five years.

• Strengthened Digital Marketing - Gained incremental revenue through partner e-commerce and grew Amazon.ca from zero to over $1M in 24 months.

• Established Strategic Partnerships - Complimentary products (Dell, HP, Lenovo, Toshiba, Microsoft) attach sales; Dell became #1 partner in 2018.

• Recognition/Awards - ACCO Top Canadian Sales team, Kensington Top International Sales Growth Region & +20% NTS Country Growth all in 2018.

ASUS COMPUTER CANADA, Markham, ON

Senior Director, Sales & Country Manager                                                                         12/2009 – 3/2015

Vastly improved laptop share, secured Top 5 mass retailers, increased overall customer breadth, and delivered unit growth.

• Consumer Sales Acceleration - Between 2010-15, increased Canadian laptop market share from 1.6% to 11.5%.

• Commercial Sales Inclusion - From 2012-15, developed net new commercial business accounting for 15% annual sales.

• Merchant Acquisition Breadth - Over 60-month period, acquired top 5 Mass Retailers (Amazon included) and grew overall customer breadth from ~500 to over 1,200 customers.

• Established Strategic Partnerships - Developed complimentary (Intel, AMD & Microsoft) national co-brand advertising to support end customer laptop share to over 10% TAM.

• Recognition/Awards - Staples 2012 & 2013 Product of the Year & 2013 Partner of the year.

ADDITIONAL PROFESSIONAL EXPERIENCE 

Allied Telesis, Senior Director, North American Sales & Marketing

GFK ETILIZE, Vice President, Global Sales & Marketing

UPS SCS, Senior Manager, Client Partnering, High Tech/Finance 

INGRAM MICRO CANADA, Senior Manager, eSolutions Group

TECH DATA CANADA, Senior Product Manager & eCommerce Manager 

GLOBELLE CORPORATION, Product Manager

ONTARIO LOTTERY CORPORATION, Account Executive

As a highly accomplished Senior Sales Executive/Leader with a proven selling track record and extensive client facing experience, I am excited about the opportunity to contribute my expertise to your organization's continued success. 

Throughout my career, I have consistently demonstrated a unique blend of leadership qualities and sales qualifications that have led to significant revenue growth and market share expansion. My ability to galvanize teams, coupled with my hands-on selling approach, has enabled me to create a culture of high energy, collaboration, and individual contribution. 

I firmly believe that true leadership involves not just guiding from the sidelines, but also immersing oneself in the field to truly understand the needs of customers and colleagues. I am deeply committed to driving results and have a strong orientation towards revenue generation and goal attainment. This drive extends to inspiring and motivating teams and cross-functional departments, fostering an environment where exceeding personal and professional targets becomes a shared objective. 

One of my core strengths lies in my ability to balance strategic vision with tactical execution. With a direct or indirect B2C sales revenue-driven mindset, I have consistently optimized profitability while expanding market share. My global senior leadership experience has equipped me with the skills necessary to navigate dynamic landscapes, drive revenue velocity, and manage expenditures effectively while keeping customer satisfaction a priority based on purchase delivery commitment. 

I am more than just a resume, so if you are truly seeking a gritty yet passionate individual contributor/leader who embodies a winning edge, a proven selling track record, willingness to help make a positive change with a different perspective and a global approach, I encourage you to consider my  profile. My commitment to success, combined with my dedication to fostering a culture of growth and collaboration, would align seamlessly with most companies direction. 

EDUCATION, TRAINING & CERTIFICATIONS 

Master of Business Administration (MBA) in Leadership 

Lake Forest Graduate School of Management, Vernon Hills, IL

Business Administration Marketing, Diploma

Fleming College, Peterborough, ON

Six Sigma Certification/Green Belt Certified - Process Improvement Specialist, 

Ingram Micro, Mississauga, ON

TECHNICAL EXPERTISE

MS Office Suite | Google G-Suite | SalesForce CRM | NetSuite CRM | LinkedIn Navigator | ZoomInfo