Joe Safi

• Passionate corporate storyteller and certified NLP coach with over 25 years of experience in media and marketing.
• Creative brand guardian, specializing in corporate films and innovative story-selling videos and funnels,
• Skilled in conflict management, problem-solving, and delivering impactful training and consultancy services.

FOUNDER & CORPORATE STORYTELLER

Dec 2011 – present                                    BLACK UNICORN FZ LLC

• Spearheaded a boutique media and marketing firm specializing in corporate storytelling and video production.
• Developed and executed impactful marketing strategies that significantly increased brand visibility and sales.
• Provided storytelling coaching, fostering effective communication within various organizational structures.

HEAD OF POST-PRODUCTION & VIDEO DIRECTOR

Jan 2008 – Nov 2011:                                 e-MOTION INTERNATIONAL

• Managed a dynamic post-production team, ensuring high-quality outputs.
• Directed and edited a wide range of video content, from corporate to creative projects.

CREATIVE MEDIA PROFESSIONAL 

Jan 1999 – Dec 2007:                                 FREELANCER

• Offered a broad range of media services including corporate storytelling, video direction, and production management.
  
  NOTABLE MEDIA AND MAREKTING CLIENTS & PROJECTS  - SINCE 1999

ADIPEC • Audi Arabia • BBDO • Boss • C40 Cities • Chanel • Clive Christian • Coca Cola • Dubai Lynx • Expo 2020 • FEI Endurance Race • Initiative MENA • Johnson & Johnson • KFC Arabia • Les Laboratories Servier • Maggi Arabia • Maison Mishmashi • Ministry of Environment UAE • MTV Arabia • Oxy Oman • Prisme International • RAAP Evoke • Renault Sport Club Lebanon • Turner-TIME • Dubai Executive Council • Davidoff • Dubai World Cup • EIAST • Emaar • FINA • France 24 • French Business Council of Dubai • French Business Group of Abu Dhabi • HSBC • Mars Arabia • Total UAE • Total Shams • Toyota UAE • Unifrutti

 

COACHING & TRAINING EXPERIENCE – SINCE 2016

• 250+ hours of training in various institutions on topics including filmmaking, storytelling, communication skills, and human values.
• 500+ hours of coaching and mentoring in diverse settings, focusing on entrepreneurship, Story-Selling, NLP techniques, problem-solving, and personal development.

NOTABLE MENTORING & JUDGING EXPERIENCES

Sep 2016 to Mar 2018:                   FLAT 6 LABS / ALT CITY / ELEVATE IMPACT

• Flat 6 Labs is the MENA region's leading seed and early-stage venture capital firm
• Alt-City Incubator Program is a leading startup support hub in Lebanon, with a focus on new media, web/mobile, and gaming, including for-profit social impact ventures
• Elevate Impact Accelerator formed in partnership with UNICEF, funded by the Kingdom of the Netherlands, and hosted by Beirut Digital District (BDD) – is the first social impact accelerator created in cooperation with any UN agency globally.

EDUCATION                                                                    

1996 – 2001:             Lebanese American University                                   BA in Communication Arts (Radio & TV)

1983 – 1996:             Collège Notre Dame de Jamhour                               French Baccalaureate (Maths)

CERTIFICATIONS                                                                              

2018:                          American Board of Hypnotherapy & NLP                 NLP Practitioner, Time Line Therapy®, Hypnotherapy, NLP Coaching

2018:                          MENAPE                                                                          Etiquette Train the Trainer

2017:                          4 Life                                                                                Cross-Gender Communication

2016:                          Living 4 Real – David Molden                                     NLP Business Practitioner