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    Social Media and Content Specialist - Vancouver, Canada - Moe's Home Collection

    Moe's Home Collection
    Moe's Home Collection Vancouver, Canada

    2 weeks ago

    Default job background
    Manufacturing / Mechanical
    Description

    Design made simple for the modern home. Our passion lies in furniture and design, and it is the fuel that drives our business. We are a family-run company and aim to maintain this as we continue to rapidly grow. We're entrepreneurial. We challenge the status quo, aren't afraid to try new ideas, and we leverage our agile structure to make smart decisions and find new opportunities.

    We're a people-first company and what we do wouldn't be possible without our customers. For this reason, we like to say that our collections are always customer curated. Join our flexible work culture and team of creative and passionate individuals.

    Reporting to the Creative Director, the Social and Content Specialist will spearhead our brand's online presence and storytelling strategy.

    Key Functions and Responsibilities:

    Social Strategy:

    • Curate and execute an annual and monthly content calendar aligned with our strategic objectives.
    • Proactively anticipate and leverage emerging social trends to strategically position our brand
    • Develop engaging content across key platforms such as Instagram, Pinterest, TikTok, and LinkedIn.
    • Utilize analytics tools like Power BI to glean insights and optimize performance.
    • Create captivating photo and video content for social channels.
    • Community management: Engage with our social community, respond to comments/messages, and foster relationships with our community.
    • Manage and coordinate brand partnerships to enhance our brand presence and reach.

    Content Strategy:

    • Take ownership of annual and monthly campaign and content planning, driving alignment with our overarching objectives
    • Generate fresh and creative ideas for content that resonates with our community and differentiates us as thought leaders
    • Collaborate closely with the creative director and copywriter to develop and deliver comprehensive content briefs to the creative team, ensuring seamless execution of campaigns across diverse channels including organic social, email, press releases, collaborations, and web platforms.
    • Content calendar management: Maintain a comprehensive content calendar that outlines upcoming content initiatives, deadlines and key milestone to ensure timely execution and alignment with campaign and strategic strategy
    • Act as the primary point of contact for media communications and press releases.
    • Foster and maintain relationships with media outlets.

    *Note: This role may evolve based on evolving business needs.

    Qualifications and Skills:

    • Strong written and verbal communication abilities.
    • Proficiency in Microsoft Office Suite.
    • Demonstrated expertise in digital graphic design (e.g., Canva) and video editing.
    • Track record of actively managing and growing social media platforms with at least 50K followers per platform.
    • Deep understanding of digital marketing and social media best practices.
    • Keen eye for visual aesthetics and brand consistency.
    • Ability to adapt quickly to changing priorities and work effectively in diverse teams.
    • Solution-oriented mindset with strong problem-solving skills.
    • Exceptional organizational skills and attention to detail.
    • Familiarity with tools like Power BI for KPI tracking.
    • Willingness to travel to the US as needed for Markets in Las Vegas and High Point
    • Previous experience in furniture, fashion, or consumer goods industries is a plus.

    WHAT WE OFFER:

    • Competitive salary plus bonus.
    • Comprehensive benefits plan (health, dental, vision) with enhanced coverage for mental health resources.
    • Three weeks of vacation in your first year.
    • Hybrid environment with the opportunity to work remotely for two weeks per year.
    • Casual, dog-friendly, and open office with views of downtown Vancouver and the North Shore mountains.
    • Stocked kitchen with snacks, fresh fruit, coffee, and tea.
    • Ergonomic workstations with sit-stand desks.
    • Free electric vehicle charging at our head office.
    • Generous product discounts for yourself, friends, and family.
    • Professional development opportunities.
    • Office gym and free weekly spin classes at Ride Cycle Club (locations in Vancouver and Toronto).

    Salary Range: $55,000 - $65,000 per year

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