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    Content Marketing Strategist - Calgary, AB, Canada - Smart, Savvy

    Smart, Savvy
    Smart, Savvy Calgary, AB, Canada

    2 weeks ago

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    Description
    You're a burgeoning content creator who's eager for an opportunity to show off their skills.

    A natural storyteller, you know how to craft messages and shape brands on digital channels in a way that attracts and engages audiences.

    Videos, images, copy – you produce eye-catching, informative content that stands out in a competitive market. (We're pleased to partner with our client, a tech scale-up, in their search for a Content Marketing Specialist.

    You'll play a key role in driving the direction of the company's content strategy by crafting content that engages and informs their target audiences.

    If you're an ambitious, goal-oriented professional who's excited about the possibilities for content creation and marketing at a fast-growing start up, then apply today

    This is a full-time role that involves working from our client's modern, collaborative office space in downtown Calgary, AB, five days week.

    Oversee and execute a multi-platform social strategy and content calendar that's accurate, fresh, searchable and effective across all channels
    Create engaging, informative content (video, images, copy) that champions the brand and drives audience engagement
    Drive content marketing campaigns from idea to execution, creating content on your own and leveraging internal and external partners as needed
    Produce compelling educational and informative video content showcasing products and features to support the customer journey
    Assess and evolve the content strategy, optimizing it based on performance metrics, persona and market insights, platform best practices and developments
    Collect customer feedback and drive continuous brand and product positioning improvements
    Establish, collect and report on key performance metrics and analyze them to find areas of improvement and optimization
    Use AI-driven tools to enhance the creative process
    4 years experience in developing brands and representing them through digital storytelling
    ~ Strong hands-on knowledge of social media platforms (TikTok, Instagram, YouTube, Facebook and Snapchat) and video creation programs
    ~ Proficiency in Canva, Figma and/or Photoshop
    ~ A keen eye for aesthetics and attention to detail that results in high-quality deliverables
    ~ Strong project management skills and experience with superb attention to detail
    ~ Proficiency in English with excellent grammar and spelling
    ~ Understanding of tracking relevant KPIs and analytics for social media
    ~ Comfortable featuring yourself on camera as one of the personalities representing the brand

    Smart, Savvy + Associates is a marketing recruitment agency that connects companies with marketing, communications and creative professionals at all levels, from coordinators to C-suite.

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