Digital Media Specialist, Paid Search - Toronto, Canada - Manulife

Manulife

Verified Company

Toronto, Canada

1 week ago

Posted by:

Sophia Lee

beBee Recruiter

Description

_Are you looking for a supportive, collaborative workplace with great teams and inspiring leaders? You've come to the right place. We're looking for ambitious people who share our values and want to make every day better for people around the world. If this sounds like you, and the career below sounds exciting, we'd like to hear from you. _

Working Arrangement
Hybrid

Manulife is embarking on a multi-year journey to build a Global Performance Marketing Shared Service CoE (Center of Excellence) which will fuel our bold ambition to become a digital customer leader.

The function brings together Marketing Technology (Martech) and Demand Generation (Demand Gen) - a comprehensive, full-funnel approach designed to drive tailored customer journeys powered by connected data, that when integrated raises brand awareness, drives quality traffic, generates leads, secures sales, and fosters brand loyalty.

We are looking for an innovative and curious _Paid _Search and Social _Specialist _to join our dynamic and growing global team and help us in our digital transformation and data democratization journey.

Job description:

Reporting into the Media Strategy Manager, the Paid Search & Social Specialist will run advertising campaigns across dedicated platforms for our Global Wealth Asset Management division in both NA and EMEA.

You will work in platform to ensure that ads reach target audiences through high-quality channels in the most cost-efficient manner.

In this role, you should be able to effectively develop, implement and optimize Paid Search and Paid Social campaigns.

You should also be able to utilize analytics to identify areas of opportunity and improvement, and effectively communicate learnings to different stakeholders througho ut the business.

You should have in-depth knowledge of the Paid Search and Paid Social landscape, and be able to help Manulife stay on top of the latest & most relevant trends.

Main duties and responsibilities:

Create Paid Social & Paid Search strategies in collaboration with different marketing stakeholders, backed by thorough research using first party data and 3P tools
Regularly perform thorough keyword research to identify areas of opportunities within the account and to get a better understanding of competitor activity
Write & test ad copy in order to identify messages that best resonates with audiences and drive higher business value
Set up campaigns in platforms such a s Google Ad s, Search Ads 360, Meta and LinkedIn
Manage campaign targeting and budgets on an ongoing basis, maximizing performance & spend at every opportunity
Ensure all campaigns are delivered on time and within budget whilst achieving Manulife's KPIs
Implement a rigorous optimization schedule using data to improve in flight campaigns and influence future campaigns
Analyze campaign performance on an ongoing basis and report on insights to senior stakeholders

Qualifications and experience required:

1 to 3 years experience, including hands on keyboard experience in Google Ads, Meta and LinkedIn
Indepth knowledge of Paid Search & Paid Social Landscape
Extensive understanding of digital media platforms and relevant metrics
Strong data analysis skill s (Excel vlookups, pivot tables, and basic functions, ideally including Google Analytics 360 ) in order to understand campaign performance, optimizations and improvement areas
Experience in writing & testing comprehensive ad copy
Experience in Paid Social & Paid Search planning (including keyword research, competitor research and 1st party data analysis)
Exceptional communication skills
Experience working in B2B financial services is preferred in executing campaigns of varying objectives (awareness, prospecting, retargeting, acquisition)

Language requirements:

Businesslevel English, both written and spoken

What motivates you?

You obsess about customers, listen, engage, and act for their benefit
You think big, with curiosity to discover ways to use your agile mindset and enable business outcomes
You thrive in teams, and enjoy getting things done together
You take ownership and build solutions, focusing on what matters
You do what is right, work with integrity and speak up
You share your humanity, helping us build a diverse and inclusive work environment for everyone

This job description does not represent a comprehensive listing of job duties required and the role may require additional or different duties than those listed.

LI-hybrid

About John Hancock and Manulife
**Manulife is an Equal Opportunity Employer