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    Copywriter - English Speaker - Calgary, AB, Canada - Everbrave

    Everbrave
    Everbrave Calgary, AB, Canada

    2 weeks ago

    Default job background
    Description

    SENIOR COPYWRITER MISSIONYou will create engaging and persuasive content that resonates with target audiences through research, writing, and editing content for various channels, including websites, blogs, guides, emails, and other marketing materials.

    WHAT SUCCESS LOOKS LIKESuccess for the copywriter is marked by their ability to consistently craft compelling narratives that captivate audiences, drive engagement and conversions, and establish Everbrave as a content leader in the industry.

    STRENGTHS WE'RE LOOKING FORYou excel in crafting compelling narratives that pack the one-two punch, positioning you as a master storyteller and a reliable resource for clients looking to drive conversions through content.

    You have a knack for simplifying complex ideas into clear, impactful content sets you apart, enabling clients to connect with their target audiences in meaningful ways.

    You are an attentive listener and strategic thinker who can understand a client's challenges and goals, allowing you to develop tailored content strategies that support their business objectives.

    You have a natural ability to build strong interpersonal relationships with clients and internal teams alike, fostering collaboration and trust that enhances project outcomes.


    GENERAL RESPONSIBILITIES

    • Create content that is on-brand, aligned with the content strategy, maintains an accurate tone of voice while ensuring grammatically correctness.
    • Incorporate SEO insights and keyword research to optimize website content to enhance organic search results, drive traffic, and improve user experience.
    • Expertly write clever, creative, engaging, strategic, and results-focused copy that is aligned with campaign plans, content strategies, and client projects.
    • Collaborate with Everbrave's Creative, Accounts, and Sales teams, as well as external influencers and industry experts, to produce relevant content that meets the needs of both key stakeholders and our client's target audience.
    • Provide support on Brand development and key messaging to ensure consistency and alignment across all content channels.
    • Maintain a clear and consistent use of the client's brand voice, adhering to commonly used style guides.
    • Develop content strategies and calendars for both B2C & B2B clients with an understanding of the B2B landscape and ability to tailor content plans to meet business objectives to drive leads, subscribers, awareness and/or other important initiatives (examples include e-books, whitepapers, infographics, guides, video, etc.).
    • Work with the Growth team to develop quarterly campaigns for clients with an understanding of how our marketing efforts are generating and converting traffic and leads - and how we can best achieve the goals through innovative strategies, specifically as it relates to creating compelling content.
    • Establish goals and clearly define metrics of success to measure the quality of content, audience growth, engagement, and content reach.
    • Conduct interviews, present content strategies, actively engage in meetings.
    • Conduct independent online research as needed.
    • Lead Everbrave's content efforts including content strategy, brand key messaging, campaign planning, website content, video content, digital advertising, pillar pages, guides, landing pages, calls-to-action, blogs, and any other copywriting requirements.
    • Ability to adapt to and proactively incorporate emerging technologies and stay informed on the latest industry best practices, including leveraging AI tools to enhance research, content creation, distribution, and optimization.
    • Apply a data-driven approach to analyze content metrics, user feedback, and performance data to iterate and improve content strategies.
    • Participate in weekly team meetings and provide a status update on projects.
    • Proofread documents for accuracy before sending to clients ensuring high-quality deliverables.
    • EXPERIENCE & COMPETENCIES
    • 7+ years' experience in marketing, communication or other editorial role working with both B2B and B2C clients.
    • Exceptional writing, storytelling, and copywriting skills.
    • Strong understanding of brand identity and messaging with the ability to differentiate the brand through content.
    • Experience in creative copywriting for advertising efforts.
    • Familiarity with SEO best practices and content optimization.

    COMPENSATIONSalary Range:
    $70,000 - $80,000Paid VacationFlexible Floater HoursComprehensive Extended Health BenefitsHealth Spending/Lifestyle Spending AccountAnnual Training AllowanceEVERBRAVE We're a full-service growth marketing agency specializing in the development of marketing, sales, brand and customer experience strategies for our clients' growing businesses. We pride ourselves on delivering both effective content and creative work that aligns with our client's business goals and reaches their audience in a meaningful way. Working here you can count being respected, supported, encouraged, and ultimately challenged to do your best work as you bring your authentic and individual self to a welcoming team of collaborators.
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