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    Salesforce Project Manger - Toronto, ON, Canada - Citylitics Inc.

    Citylitics Inc.
    Citylitics Inc. Toronto, ON, Canada

    1 week ago

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    Description
    Citylitics delivers predictive intelligence on local utility & public infrastructure markets

    It is the roadways you rely on to safely get to Grandma's house, it's the potable water that comes out of your kitchen tap that you wash your family's food with and it's the energy that heats our homes and powers our digital lifestyles.

    Every year, trillions of dollars are spent on all areas of infrastructure to maintain our quality life and move our economy forward.

    We hear about infrastructure failures, whether bridge collapses, power blackouts, or water main breaks, every day in the news. Climate change and extreme weather events are disrupting the basic infrastructure we took for granted for years.

    Citylitics is solving the hardest data problems in infrastructure while building the sales intelligence platform that enables a faster, more transparent, and more efficient infrastructure marketplace.

    We turn millions of unstructured documents into high value intelligence feeds and datasets that are available on an intuitive user experience.

    Our goal is to enable solution providers to connect with cities with relevant infrastructure needs in a faster and more digital way than historic market channels.

    Someone who thrives on unraveling the 'why' behind their content and campaigns while obsessing over generating inbound leads.

    As a Demand Gen Manager, you will manage the inbound funnel from prospect to signed customer to customer retention & expansion.

    Your responsibilities span website management, collateral development, social media execution, digital campaigns, and other programs that drive Citylitics & Founder's brand presence.

    (Ideal for someone who wants to leave marketing agency and apply their honed Demand Gen skills to a specific organization)


    How You Will Make An Immediate Impact:
    As the Demand Gen Manager, you'll drive brand awareness and website traffic through impactful campaigns.

    Taking ownership of the entire inbound marketing funnel, conduct keyword research, optimize content for search engines, and oversee social media channels, especially LinkedIn.

    You'll engage with the audience on social media, explore customer acquisition opportunities, and monitor competitors for retargeting campaigns. Utilizing analytical skills, you'll provide monthly reports with insights and recommendations against key performance indicators.

    With a deep understanding of marketing automation and CRM systems, you will apply customer segmentation strategies and execute initiatives that have a measurable impact on business-wide KPIs.

    In collaboration with senior marketing leadership, you will enjoy high visibility and actively contribute to the continuous improvement of our lead funnel.

    Must have 5 years marketing experience in B2B (within SaaS or Data would be a bonus).
    Solid understanding of B2B SaaS growth marketing, including lead identification, conversion strategies, effective nurturing, lead scoring, and segmentation.
    Proven ability to continuously optimize marketing initiatives with a never-satisfied mindset, consistently seeking areas for improvement.

    Hands-on approach with a proactive and hungry attitude towards refining lead funnels and generating high-quality leads for the sales team.

    Driven to generate inbound leads and measure their success based on concrete results.

    A flair for crafting compelling content: Whether it's crafting one-liners for our target ICP audience, creating engaging email campaigns, optimizing SEO content and landing pages, or developing irresistible lead magnets and ad copy, they excel at every aspect of content creation.

    Geek at heart with a genuine passion for marketing and a commitment to driving measurable business impact.
    This position offers a dynamic opportunity for a driven and analytical marketing professional to play a vital role in shaping and optimizing our marketing strategies for long-term success

    Bachelor's degree in marketing, communications, or a related field
    Owned the marketing lifecycle of a B2B SaaS/Tech company is highly desirable.)

    A minimum of 5+ years of hands-on experience and a robust understanding of social media platforms specific to B2B and SaaS companies.

    Proven ability to strategically utilize these platforms to effectively reach and engage target audiences.
    Strong attention to detail, ensuring precision in all marketing initiatives, with a consistent ability to meet deadlines.

    Proven experience in customizing marketing strategies to effectively navigate and contribute to all stages of the Citylitics customer journey.

    Demonstrated capability in conducting market testing and validation, particularly in launching campaigns to assess the market's response to new product concepts.

    Market testing & validation - if we have a new product concept or if we want to see how big a market is for a certain idea, perhaps there are some campaigns we can do to test a product idea.

    how many customers in our market care about AI-driven bidding'
    Curious, resourceful and a creative problem-solver
    Inherent curiosity, resourcefulness, and a creative problem-solving mindset, driving innovative solutions to marketing challenges.

    Opportunity to work for one of the top 15 innovative analytics startups in Canada revolutionizing data intelligence

    You get to support a disruptive solution with a compelling value proposition into an industry that is eager to hear from you and in a market with no direct competition.

    We live at the cross section of infrastructure, scaleup and data science/AI. There is no corporate bureaucracy here.

    We believe that Data and AI will play an outsized role in our future, so we equip every team member with access to Generative AI tools and our full Data Universe to enhance their productivity and encourage innovation through experimentation.

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