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Oakville

    Digital Marketing Specialist - Oakville, Canada - KingswaySoft Inc

    KingswaySoft Inc
    KingswaySoft Inc Oakville, Canada

    1 week ago

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    Description

    We are currently looking for a strong full-time Content Marketing Specialist to be a key member of our growing team. The Content Marketing Specialist will collaborate with various resources within the team to deliver the best-of-breed marketing strategies which fuel our future growth. If you have excellent communication skills, a passion for writing, creative graphic design skills, have some experience with social media advertising and a drive to succeed, you are the perfect candidate that we are looking for.

    Required Experience:

  • Bachelor Degree or equivalent qualification
  • 3-5 years writing experience in technical digital marketing with a focus on B2B

    • Required Skills:

  • Creative and experienced marketing writer with strong editorial skills who loves to read, research and write
  • Embrace and understand creating content for social media
  • Highly organized and goal-oriented and business minded
  • Ability to layout and design visual content
  • Fluent with Adobe suite of products - Acrobat, Illustrator, InDesign, Photoshop
  • Excellent command of MS Office applications
  • Must know HTML/CSS and be comfortable working within a CMS, familiarity with JavaScript and other web programming languages is an asset
    Familiarity with technical SEO
  • Extreme attention to details with respect to writing accuracy, grammatical correctness, etc.
  • Strong work ethic, a positive 'get it done' attitude and exceptional interpersonal skills
  • Exemplary organization and time management skills with the ability to handle multiple projects simultaneously.

    • What do you actually do in this role?

  • Research industry trends and create engaging technical content to drive demand and inbound traffic
  • Create visuals and designs for advertising, campaigns, and promotions that help increase readability, searchability and understanding
  • Track and measure the effectiveness of new and existing content
  • Create an editorial calendar to manage content distribution and align with the various stages of the customer journey
    Manage existing content assets to ensure all content is current, relevant and up-to-date
  • Collaborate with various members of the team to contribute to the development of sales tools including case studies, presentations, blogs and press releases
  • Research, write, and edit external-facing platforms including blogs and social media
  • Manage, monitor and build social media channels including LinkedIn, Twitter, Facebook and other online forums, community websites
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