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    Social Media Marketing Specialist - Vancouver, Canada - House of Knives

    House of Knives
    House of Knives Vancouver, Canada

    4 days ago

    Default job background
    Retail
    Description

    Are you a Marketing superstar? Are you outgoing, positive, and eager to learn? Do you want to grow with an outstanding company? Then you should join our team

    House of Knives is a successful privately owned business that was first established in 1979. Our business model has distinguished us from competitors by offering a broader selection of top-quality products, a higher level of customer service, and a sharper focus on product knowledge.

    Our vision is a simple one: to improve the quality of life of all those we encounter through education and innovation. Our goal is to match our customers with quality and functional tools and to educate them on how to use and maintain them.

    We are looking for an experienced Digital Marketing Manager who is highly experienced with Social Media Marketing and can elevate our digital marketing initiatives. You will play a crucial role in planning and executing advertising campaigns with high quality original content across all digital channels. This will involve engaging with a wide array of affiliates including influencers, industry partners, corporate and store team members. This position is Remote Based withing the Greater Vancouver Area (occasional travel to the Burnaby warehouse is required). The plan is to eventually move towards a Hybrid work model.

    REQUIRED WITH APPLICATION: Please create an 1080P introduction video explaining why you would be a good fit and at least 1 thing you would do to improve our social media marketing. ( 3 mins max). Upload it to the cloud or Youtube and send the link with your resume to

    To be successful in this role, you should possess experience with various social media platforms and be comfortable with the organic, paid, and technical aspects of operating on these platforms – from a business perspective. Social Media is an ever-changing marketing medium, and as such you should be up to date on current best practices, and maintain them going forward. You are the expert People will turn to you when they have a question regarding social media marketing.

    You will be comfortable in front of and behind the camera, filming products and lifestyle content. The ideal candidate will have culinary experience and possess knife skill as it makes it that much easier to create content. If you don't have knife skills, now's the time to start

    • Strategy - Plan and execute social media campaigns, including the social media Calendar.
    • Content - Create high quality, unique, and engaging content that can be used across various platforms.
    • Video - Optimize existing and new content through video creation and editing.
    • Community - Building and maintaining a strong online presence by engaging with customers, customer groups and influencers. Create new relationships and maintain existing ones.
    • Monitor - Tracking the company's brand on all social media platforms (Instagram, Facebook, Youtube, Twitter, Tik Tok, Linkedin, Google, etc)
    • Reporting - Providing analytical insight to other departments.
    • Technical Maintenance - Maintaining and optimizing all social media accounts back end.
    • Paid Media – Manage paid media strategy and execution with internal and external partners. (Google Ads, Meta Ads, Bing Ads, Rakuten, Amazon Ads, Tik Tok, etc..)
    • Email Marketing – Working with the E-Commerce Coordinator to assemble and optimize email marketing initiatives.

    Skills and Qualifications:

    • Prior Expereience as a Social Media Manager (5 years +)
    • Prior Digital Marketing Experience (7 years +)
    • Affiliate/Influencer marketing and management (5 years +)
    • Expert knowledge of Meta suite, Facebook, Instagram, YouTube, Google Business
    • Video and Photo editing experience for social media (3 years +)
    • Experience in managing paid advertising campaigns (2 years +)
    • Social media planning software experience (2 years +)
    • Excellent command of written and verbal communication in English

    Preferred Additional Skills:

    • Rakuten Affiliate Network (2 year +)
    • Amazon marketing experience (2 years +)
    • Tik Tok for business (1 year +)
    • Culinary and Sporting Knife Experience

    Want to stand out? If you have MAILCHIMP or KLAVIYO experience, specifically mention it in your cover letter.

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