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    Growth Marketing Analyst - Toronto, ON, Canada - Onova

    Onova
    Onova Toronto, ON, Canada

    1 week ago

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    Description

    We are open to applications from ambitious students graduating in 2025 or sooner.

    High-Level Role and Responsibilities

    Employment Type: Full-Time
    Experience: No specific experience is required, but preferred at least 1-2 years of Social Media and/or Marketing experience.

    Location: Toronto, Canada and remote. 2-3 days working in the office downtown per week.
    Timeline: January 2024 onward

    We aim to be the most prominent thought leader and a household name for innovation at large corporations. Our clients today are at the top of their respective industries, and the sponsors of our projects are C-Suite level global leaders. We're looking for a rockstar marketer who can translate the vision of the co-founders and communicate it effectively with the world.

    Employment Requirements 1. Must be eligible to work in Canada (or able to receive a work permit before commencing full-time work).

    About Onova

    Onova is a consultancy and product studio with three areas of expertise:
    (1) Taking products from 0 to 1. We have over a decade of experience in building and launching products and services, both within and outside of massive organizations.
    (2) Facilitation and event design. We are deeply passionate about designing high impact events at scale, whether it be 50 people in one city, or 5,000 across 40 countries.
    (3) Digital transformation with AI. We're building, investing and partnering with AI startups and helping clients identify and implement relevant use cases in this domain.

    Our primary consulting offering is running high-impact Innovation Sprints for clients, a program bringing employees together to build solutions to complex problems in a short period of time. We ensure the right challenges are defined and matched with business sponsors. Our facilitation, tools, and environment are designed to foster the creation of creative and innovative solutions. As part of our process in education and product innovation, we provide clients and their employees with the latest design thinking, design sprint, and lean startup processes and methodologies.

    About Our Ecosystem of Businesses

    Our ecosystem is comprised of multiple businesses including our consulting arm, software products within our product studio, e-commerce business and venture arm. We are entrepreneurs at heart who love to experiment, build, and create.

    onova

    Helping large corporations build innovation cultures that last.

    Earth

    Enterprise hackathon and innovation management platform.

    PokerGPT

    The world's first AI poker coach.

    Responsibilities


    • Brainstorm, test and implement new marketing strategies with the CEO.

    • Define and own the execution of our content marketing strategy across all mediums (social media, blogs, video content, newsletter, etc.).

    • Own and produce our monthly Onova newsletter

    • Own our video content strategy and edit videos for YouTube and LinkedIn.

    • Research and identify the latest AI tools to supercharge and accelerate our marketing execution.

    • Leverage AI tools to write blog articles, whitepapers and case studies.

    • Conduct industry research and interview both current and past clients to create content.

    • Stay on top of industry trends, emerging startups, and leading ideas in order to write and publish thought leadership articles and blog posts.

    • Keep the rest of our team accountable and on track (CEO, key leaders, team members, etc.) to create content and grow our presence on LinkedIn, Instagram, YouTube and Twitter.

    • Test and implement changes to our website and blogs to improve our SEO rankings and performance.

    • Set up and monitor our analytics across all marketing channels to identify which strategies are or aren't working to make strategic recommendations to the CEO.

    Success Factors

    Have a strong growth mindset and be very receptive to feedback: We have a high-pain, high-gain mentality. Feedback from your peers, manager and co-founders will come often and fast, and this offers you a chance to grow extremely quickly. This may come in the form of 1:1 chats with your manager, and direct feedback on live demos/presentations. You will need to be emotionally resilient and have a strong growth mindset to thrive in our culture.

    Have the startup hustle: Our working hours are not a standard 9-5. The team may often work late nights and on weekends to meet deadlines and respond to client needs. We try to balance this during our downtime with slower days/hours when we're less busy. Thrive in an ambiguous environment and take ownership: Up to half of your workload will be self-driven, involving actively seeking out problems within the company, proposing solutions, and implementing them. You must feel comfortable working independently and excel in ambiguous environments where explicit instructions may not be provided. Are emotionally intelligent and self-aware: We expect you to be aware of your own emotions and to effectively process and communicate them with your peers. We encourage our team to embrace vulnerability and openness, as it fosters deeper connections and enhances our ability to work effectively as a team through mutual empathy. Are highly detail-oriented and organized: We foster a robust written culture at Onova. As a predominantly remote team, it is crucial to document and effectively communicate work and processes throughout the organization. You must exhibit a high level of attention to detail and ensure proper organization so that anyone, even without prior context, can seamlessly pick up where you left off if necessary. Have strong communication skills: Whether communicating your emotions, presenting in front of an audience, writing documentation, or simply writing an e-mail, you must be a strong communicator. The ability to succinctly and effectively convey your thoughts in any medium is highly valued at Onova. Are team-oriented and collaborative: Naturally, this is critical for a startup like ours. It's important that everyone feels supported and encouraged to do their best work, but they are also able to support one another proactively. Enjoy being creative and thinking outside the box: We are a team of creative thinkers who enjoy challenging the status quo and being different. If you enjoy learning and growing in diverse subject areas and thinking about the future, you'll be a great fit. AI fluency and ability to leverage AI tools: It's important for all members of our team to be well-versed and confident in using AI tools to supercharge and boost their efficiency. It's vital for our team to stay ahead of the curve and continuously learn about new tools that will improve the way we work and/or serve our clients.

    Applications are reviewed on an ongoing basis. Note that you will need to submit a 1-minute video as part of your application.


    Challenge Statement:
    How might we identify and disrupt the bias in our organization's systems?

    Context:
    Bias in our systems impact productivity, creativity and innovation. Systemic bias benefits some individuals while leaving others disadvantaged. Reducing systemic bias will lead to increased retention, engagement, morale, trust and inclusion across an organization.

    Parameters:
    - Expect resistance from various levels of management and leadership
    - Must create psychological safety where people are comfortable to speak up and share
    - Consider anonymous embedded feedback mechanisms
    - Must be outcome-based and measurable to report back on results

    Ready to Innovate?

    Ready to take your business to the next level? Let's chat Schedule a call with our team today to discuss how we can help you achieve your goals.

    #J-18808-Ljbffr
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