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St. Catharines

    Marketing & Communications Specialist - St. Catharines, Canada - Brock University

    Brock University
    Brock University St. Catharines, Canada

    6 days ago

    Default job background
    Full time
    Description

    This position is part of the

    Administrative Professional (Employee Group)

    One of Canada's leading comprehensive universities and a Top Employer in Hamilton-Niagara, and ranked #3 as Canada's Best Employers compiled by Forbes and Statista, Brock University is an inclusive, welcoming campus community that offers a wide range of unique career opportunities for those with passion, energy and expertise. We're looking for team members who want to help us continue to deliver an exceptional student experience, perform impact-driven research and generate life-changing breakthroughs for our world. Ignite new possibilities for your career. Break through at Brock.

    Post End Date:

    May 14, 2024

    A Day in the Life...
    Reporting to the Director, Alumni Relations, the Marketing and Communications Specialist will lead the strategic design and execution of all marketing and communications projects for Alumni Relations. The incumbent will create and implement a diversified Alumni Relations communications plan that raises awareness amongst alumni and the broader community. The Marketing and Communications Specialist will also work with members of the Alumni Relations team and different offices across the University to ensure that all alumni communications align with the strategic plan and brand position of the University.

    As the Marketing and Communications Specialist, you will:

  • Oversee, develop and execute comprehensive marketing and communications strategies with clearly defined goals, objectives, target audiences, marketing mediums and performance metrics for the department of Alumni Relations;
  • Plan, develop and implement an integrated communications strategy and support fundraising and alumni engagement efforts;
  • Establish priorities and schedule necessary resources for marketing initiatives;
  • Oversee marketing and communication metrics, data, analytics, reporting and provide evidence-based recommendations for future strategic approaches, and new technologies;
  • Provide expertise on short-term and long-term planning, events and programming, materials for alumni representation at marque University events, alumni profile program and alumni milestones and news stories;
  • Oversee and create a broad range of marketing and communication content for use across multiple platforms;
  • Ensure that all communication materials, promotional items, print, and digital media align with the University's guidelines and goals, marketplace best practices, and accessibility standards and legislation;
  • Act as the department expert in Marketing Communications while keeping up with trends and new technologies;
  • Develop the communications strategy to mobilize, inspire, guide and engage donors, partners, volunteers, alumni and members of the University community;
  • Coordinate and communicate content requirements and timelines to key stakeholders to ensure that deadlines and objectives are met.

    • What you need to Succeed...

  • Undergraduate Degree in Marketing, Communications, Public Relations or Journalism, or an equivalent combination of education and experience;
  • 6-8 years of experience in a strategic/digital marketing and communications role;
  • Excellent understanding of graphic design and proficient in the use of Adobe Creative Suite, WordPress and social media sites with sound knowledge of digital/social media content platforms and video editing tools;
  • Familiarity with Web Accessibility standards and designing for inclusive experiences;
  • Strong portfolio demonstrating an ability to conceptualize, design and execute strategic, results-driven creative suited to engage audiences across multiple channels and platforms;
  • Experience expressing a brand identity across a range of channels and campaigns;
  • Working knowledge of University software, databases, and CRM-systems ( Workday, BrockDB, Raiser's Edge, Campaign Monitor, SharePoint);
  • Excellent verbal, written and interpersonal communication skills;
  • Strong presentation skills with the ability to clearly articulate concepts, messages, and strategies;
  • Ability to establish positive and productive working relationships with various internal and external stakeholders;
  • Strong ability to effectively manage multiple files and quickly change focus in a fast-paced environment where priorities are apt to change on short notice.

    • Preferred or Asset Skills...

  • Experience working in a higher education environment; and
  • Fundraising experience.

    • Salary and Benefit Information

  • Job Grade L, Salary Scale: $62,580-$107,280*;
  • Target Hiring Range: $62,580-$65,000;
  • This position includes full comprehensive benefits including tuition waiver.

    • *The salary range indicated is representative of all positions evaluated at this level. Actual salary is determined by assessing related skills, experience, internal equity and market competitiveness, subject to available budget.

    Applicants are required to upload a resume and cover letter as part of the application process.

    Brock University is actively committed to diversity and the principles of Employment Equity and invites applications from all qualified candidates. Women, Aboriginal peoples including those who identify as members of First Nations, Inuit and Métis Peoples, members of visible minorities and racialized groups, people with disabilities, and lesbian, gay, bisexual, transgender, and queer (LGBTQ) persons are encouraged to apply. We will accommodate the needs of the applicants and the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act (AODA) throughout all stages of the selection process, as outlined in the Employment Accommodation Policy .Please advise: to ensure your accessibility needs are accommodated through this process. Information received relating to accommodation measures will be addressed confidentially.

    It is Brock University's policy to give consideration to qualified internal applicants.

    We appreciate all applications received; however, only candidates selected for an interview will be contacted.

    Learn more about Brock University by visiting

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