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    SEO Director - Toronto, ON, Canada - Cineplex Entertainment Limited

    Cineplex Entertainment Limited
    Cineplex Entertainment Limited Toronto, ON, Canada

    1 week ago

    Default job background
    Description
    Hybrid position working from the Cineplex corporate headquarters in Toronto (Yonge and St. Clair) 3 days per week.
    SEO Manager

    The Cineplex Digital Product Team is looking for an experienced and passionate SEO (Search Engine Optimization) Manager to lead our efforts in optimizing our online presence for improved search engine visibility and user engagement.

    The SEO manager will be responsible for developing and implementing effective SEO campaigns, managing website optimization projects, and staying abreast of industry developments to ensure our organization remains at the forefront of search engine performance.

    This role requires a strategic thinker who can implement data-driven initiatives, optimize website performance, and work collaboratively with the product team to achieve our digital marketing objectives.

    Develop and execute comprehensive SEO strategies to improve organic search rankings by conducting thorough keyword research, competitor analysis, and user behavior assessments.

    Perform regular technical SEO audits to identify and address website issues affecting performance & c ollaborate with the IT team to implement technical improvements, ensuring optimal site speed, mobile optimization, and crawlability.

    Collaborate with content creators on overall content marketing strategy to optimize website content for search engines.
    Collaborate cross-functionally with marketing, IT, and content creation teams to implement SEO initiatives seamlessly.
    Utilize analytics tools to monitor and analyze website performance, user behavior, and SEO metrics.
    Prepare regular reports detailing key insights, performance indicators, and recommendations for continuous improvement.
    Develop and implement local SEO strategies, managing local business listings and optimizing for geographic targeting.
    Bachelors Degree in IT, Computer Science or Business Administration
    SEO Certifications
    Proven experience as an SEO Manager with a strong technical SEO background.
    In-depth knowledge of search engine algorithms, ranking factors, and SEO tools.
    Strong analytical skills and the ability to interpret data to make informed decisions.
    Proficiency in using SEO and web analytics tools (e

    g, SEO Knowledge:
    In-depth understanding of search engine algorithms, ranking factors, and SEO best practices.
    Expertise in keyword research, competitor analysis, and user behavior assessments.


    Technical SEO Skills:
    Strong technical SEO skills, including the ability to conduct comprehensive technical audits.
    Knowledge of website structure, crawlability, and indexation.
    Experience addressing technical issues affecting SEO performance.


    Content Optimization:
    Ability to optimize website content for search engines while maintaining high-quality, user-friendly content.
    Understanding of content strategies that align with SEO goals and user intent.

    Leadership skills to manage and mentor a team of SEO specialists.
    Collaborative approach to working with cross-functional teams, including marketing, IT, and content creation.


    Analytics and Data Analysis:
    Strong analytical skills to interpret data, identify trends, and make data-driven decisions.

    Local SEO and

    Mobile Optimization:
    Knowledge of local SEO strategies, managing local business listings, and optimizing for geographic targeting.
    Understanding of mobile optimization best practices and user experience on mobile devices.

    Ability to convey complex SEO concepts in a clear and understandable manner.

    Strategic mindset to develop and execute comprehensive SEO strategies aligned with business goals.
    Commitment to staying updated on the latest trends and advancements in SEO and digital marketing.
    Proactive in seeking out new tools, techniques, and industry insights.


    Project Management:

    • Project management skills to plan and execute SEO initiatives within defined timelines.
    • Ability to prioritize tasks and manage multiple projects simultaneously.

    Problem Solving:

    • Strong problem-solving skills to address challenges related to website performance and SEO rankings.
    • Ability to troubleshoot technical issues affecting SEO.

    Business Acumen:

    • Understanding of business objectives and the impact of SEO on overall business performance.
    • Ability to align SEO strategies with broader business goals.

    Certifications:

    • Relevant certifications in SEO and digital marketing (e

    g, Networking and Relationship Building:

    • Ability to build relationships with industry influencers, publishers, and other stakeholders.
    • Networking skills to stay connected with the SEO and digital marketing community.
    Flexibility to navigate and adjust to dynamic digital landscapes.
    Marketing
    Inclusion & Diversity

    We are committed to improving access and opportunities for all individuals, including those with disabilities by identifying and removing barriers that may prevent, inhibit, or restrict their access to employment oporunities.

    If you require accommodation at any stage of our hiring process (application, interviews, assessments, and placement), please contact us at or via email at .A social playground for the young at heart, we offer shareable entertainment for the senses, with premium food & drink, games and live shows.

    The largest operator and distributor of amusement games across North America, offering end to end gaming and service solutions.

    A place for teens to play without limits, offering a games floor, full menu, birthday parties, plus ropes courses, VR and bowling at select locations.

    Whether at home or on th e go, we offer over 10,000 digital titles to rent or own, including the latest releases.

    An integrated network providing impactful media solutions, helping brands make meaningful connections with consumers.
    An agency powering end-to-end digital and DOOH solutions that drive customer experiences and bottom-line results.
    #
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