- Grow sales and distribution in all areas, including new categories to KIND
- Manage trade funds to support marketing and promotional plans, determining pricing and distribution and negotiating with key accounts in a direct and in-direct sales environment
- Develop and deliver customer strategies to achieve objectives within budget, and short & long-term plans through best practice thought leadership.
- Develop and own annual customer strategies and planning process
- Present annual marketing plans to customers and execute plans
- Collaborate with KIND internal teams to align with brand and category objectives and develop go-to-market retail strategy to deliver execution excellence
- Work closely with Category Management, Sales strategy and trade marketing, supply chain and other team members to produce timely business updates for senior leadership.
- Collaborate with Customer Service, Demand Planning, Finance and KIND internal teams to manage deductions and supply chain both to deliver goods in timely and efficient manner with on time and in full payment
- Provide strategic direction and guidance to broker team to support AAMPS planning and customer meetings.
- Pre-plan with broker partner by reviewing data and developing customer strategies prior to customer meetings
- Work with broker to provide post-promotional analysis to understand ROI and competitive activity
- Work with broker to develop strong Retailer relationships through customer meetings, customer engagement strategies, account penetration
- Provide coaching in the development and execution of account plans
- Build an effective and engaged team leveraging the culture survey results to drive continuous improvement
- Have overarching responsibility by holding direct reports accountable in the delivery of their sales plans and objectives
- Ensure your direct reports have robust development and objective plans and regular performance discussions in line with the KIND process
- Expert knowledge of concepts within the sales function and basic knowledge in other areas, such as sales operations, supply chain, and marketing
- Working Expert knowledge of trade promotion management and customer and business impacts
- Ability to lay out practical and logical assortment plans based on retail space, inventory turn, and sell through
- A thought leader who leverages data and resources with account and peers.
- Creative and persistent in managing accounts through innovative sales programs and overcoming obstacles
- Take initiative to build rapport, establish account-specific plans, and achieve/exceed sales goals.
- Both verbally to build retailer relationships, and in writing to accomplish follow-up. Willing to ask the tough questions to help create new ideas and stimulate different ways of thinking
- Genuine in your desire to help make the world a kinder place, committing to always spreading and celebrating kindness
- Minimum of 10 years of CPG experience in Sales, Account Management, Marketing, Category Management or related field preferred.
- Minimum of 5 years of experience working with major national Canadian accounts, such as Loblaws, Shoppers Drug Mart, Walmart, Sobeys, Metro, Costco)
- Minimum of 2 years of experience working and influencing a broker network
- Proficient in Microsoft office, including PowerPoint and Excel, required
- Ability to apply financial data to make decisions and influence outcomes. This includes margins, retail math, forecast/projections, velocities, and other analytical skills not mentioned.
- Actual salary will be based on a variety of factors, including location, experience, skill set, performance, licensure and certification, and business needs.
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Description
As the Director of Sales, you'll provide direction and leadership for the entire portfolio of accounts within your team. You will also drive senior level relationships with customer HQs, in partnership with the broker (where applicable).In this role you are accountable for the achievement of account-specific goals including volume objectives, delivery of assigned trade spend targets, forecast accuracy, promotional execution, distribution targets, new item speed to shelf, SRP management, and execution of the plan.
As the Director of sales thought leadership is also required to deliver innovative, fact-based, creative solutions to accelerate targeted growth.
Not only are you required to drive the business, but you are also required to drive developmental growth within your team while also assisting in building KIND's culture.
In addition, the Director of Sales will provide leadership and direction for the entire Sales team to ensure consistent execution, delivery against sales targets inclusive of trade delivery.
Achievement of sales objectives and specific volume goals through execution of account plans and brand strategies.Manage broker partners through regular meetings (in person and virtual), scorecard creation and execution and clear communication and follow-up to ensure execution excellence.
As a member of the Sales Leadership team, you will support the development and execution of the overarching strategic direction of the organization.
You will also play an active role within SLT, Sales meetings and other organizational meetings.As a Sales Director with direct report(s) you will:
